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High Point, Licensed Collections, Previews

Celebrity Designer Leanne Ford Introduces Rugs by Loloi at Fall HPMKT

The new collaboration by Loloi with celebrity designer Leanne Ford features five handcrafted area rug collections rolling out at High Point Market.

10/15/2025
Leanne Ford in room with Loloi pillows and Sowerby rug design
Interior designer and HGTV star Leanne Ford heads to High Point to debut rugs and pillows from Loloi. Shown, 
Sowerby 01 in rose

HIGH POINT, N.C. -- Loloi introduces its latest licensed rug program alongside celebrity interior designer Leanne Ford at the upcoming High Point Market, Oct. 25-29.
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The new collaboration brings the renowned interior designer’s artful aesthetic to handcrafted home textiles. The lineup includes five rugs and 13 pillows which take inspiration from The Secret Garden with down-to-earth tones and rich textures. Every collection is handmade of natural materials in India and GoodWeave-certified.

Market-goers are invited to a special Spill the Tea Launch Event with Leanne Ford on Saturday from 11 a.m.-12 p.m. in the Loloi showroom, IHFC D-320.

LEANNE FORD X LOLOI INTRODUCTIONS

BRACKEN COLLECTION


Leanne Ford X Loloi rolls out the hand-knotted Braken rolls out at fall market. Shown, BKN-02 in pebble and espresso.
 
Bracken is an exceptionally plush area rug with organic, linear patterns made by drop-stitching. Available in creamy neutrals and rich earthy tones, Bracken is framed by a flatweave border that emphasizes the depth of the pile. Rugs are hand knotted of wool, cotton & other fibers in India.

CRAVEN COLLECTION


The hand-tufted Craven collection is crafted of space-dyed wool and features stripe and checkerboard designs. Shown,
CVN-01 in blush and rose

The Craven collection is a hand-tufted lineup of classic stripes and checkerboards with an organic, free-flowing hand. Featuring subtle space-dyed wool in creamy neutrals and rich, earthy tones this collection is also made in India.

LENNOX COLLECTION


Hand tufted in a soumak weave Lennox from Leanne Ford X Loloi feature rows of thick and thin looped yarns. Shown,
LNX-01 in smoke

The Lennox collection is a is hand-tufted of natural undyed wool that reveals subtle color differentiation in creamy neutral tones. The rug is hand-woven in India with a labor-intensive soumak weave, alternating rows of thick and thin looped yarns for an organic, inviting texture.

SOWERBY COLLECTION


Offering high cut wool and jute pile on a nubby base, Sowerby from the Leanne Ford X Loloi makes its market debut.
Shown, SOW-02 in olive

 
The Sowerby Collection is a wonderfully textural area rug with a unique construction: alternating high-cut wool and jute pile on a nubby flatweave base to create an organic checkerboard pattern. Rugs are hand-knotted of wool, jute and cotton in India.

WEATHERSTAFF COLLECTION


The Weatherstaff collection features vertically striped jute flat woven with a ribbed texture. Shown, WTS-01 in espresso

The Weatherstaff lineup is a vertically striped jute area rug with an organic look and feel. The earth-toned area rug features flatwoven jute that creates a ribbed texture horizontally, with stripes that are vertical for a playful combination. Rugs are hand woven of jute and polyester in India.
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