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Amer Rugs Enters Hand-Hooked Category with Three Collections

Amer Rugs, which continues to expand its product lineup to include new constructions, enters the hand-hooked category with three collections and expects strong gains for 2021 as a result.

9/23/2021
image of southwest-inspired hand-hooked rugs

Amer Rugs enters hand-hooked category with three collections, including Berlin, shown above.

NORCROSS, Ga. -- Amer Rugs has introduced its first hand-hooked area rugs, showcased in its newly updated catalog, and expects these new area rugs, along with additions in other recently entered categories, to help drive sales for the remainder of 2021.

"We have been getting a great response on our hand-woven selections, which are inspired by leading design trends and bestsellers," Raj Choudhary, president, told RugNews.com, noting that Amer now has 11 hand-woven collections in its product lineup, including the new Affinity collection. "So we decided to introduced a new category, hand-hooked, which has been very well received by our clients."

The Georgia-based company historically has been known as a source for hand-knotted rugs but has continued to expand its reach, after debuting a machine-made program in 2017. Now the company adds hand-loomed qualities to its assortment, which also includes hand-woven and tufted rugs, and other constructions.

The expansion of Amer's offering beyond hand-knotted rugs has produced positive results at the company. "2021 started out with a bang and we are going strong," he said. "We are confident we will achieve our goals for this year and continue the same momentum for 2022 -- in 2020, we saw a surge and growth of 15 percent up from previous year, and 2021 has been even more exciting and are seeing steady growth."

To view the company's updated catalog click here, or email info@amerrugs.com for a hard copy.

The new hand-hooked rug collections are:


BERLIN COLLECTION


Amer Rugs' Berlin collection reworks Southwest-looks in a looped and double-knotted hooked style. Shown, BER-1

Constructed in a looped and double-knotted style, the Berlin collection features six Southwest-inspired designs in a high-low textures. These rugs are crafted of blended New Zealand wool, with cotton backing. Available size include 18", 2x3, 5x8, 8x10, 9x13, and custom sizes.

ROMANIA COLLECTION


Updating traditional designs in trending palettes, Amer's soft micro-looped Romania collection is hand-tufted in India. Shown, ROM-6

The ultra-soft Romania program of eight designs offers micro-looped intricate traditional designs in fresh palettes, hand-tufted in India of fine New Zealand wool, with cotton backing. Available size include 18", 2x3, 5x8, 8x10, 9x13, and custom sizes. 


Romania by Amer Rugs offers micro-looped intricate traditional designs in fresh palettes, hand-tufted
in India of fine New Zealand wool.

VISTA COLLECTION


The new cut-and-loop Vista collection by Amer Rugs features geometric designs. Shown, VIS-5

Hand-tufted in India in a cut-and-looped construction, Vista area rugs are crafted of fine New Zealand wool, with a cotton back and offers geometric designs, in a palette including ivory, khaki, navy and rust. Available size include 18", 2x3, 5x8, 8x10, 9x13, and custom sizes. Available size include 18", 2x3, 5x8, 8x10, 9x13, and custom sizes. 
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