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CAPEL RUGS SEES INCREASED SALES FROM REDESIGNED HIGH POINT
SHOWROOM AND NEW COLLECTIONS
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Cameron Capel (left) credits Genevieve Gorder's two day
appearance to meet and greet with retailers with
amplifying traffic to the rug maker's remodeled
showroom. Two of Gorder's new designs were best-sellers
at market.
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TROY, NC
- Capel Rugs reported increases in sales and traffic to their High Point
showroom during this year's October market, crediting the growth to its
newly redesigned showroom as well as the introduction of trend-right new
designs, including well-received patterns by HGTV designer Genevieve
Gorder.
"We had a
very strong show," said Cameron Capel, vice president of national
accounts, referring to the October High Point Market. "The last few
months have been very good for us as well as many other retailers.
Prospects look bright for the rest of this quarter and early 2016, so
retailers came to our showroom looking for new products that can help
them build on that momentum."
"Retailers and designers loved the showroom's cozier configuration that
featured a new kitchen designed for entertaining and improved traffic
flow that made finding products easier. Everyone said the space has
great energy and is a very fun place to work," said Capel.
Capel
Rugs introduced a number of popular new designs during Market. Hits
included Bayview, a North Carolina-made braided rug in four colorways;
Solace, a serene hand-knotted collection inspired by the sky; and two
new colorways added to the best-selling Kasbah Collection.
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Solace Sunset and Kasbah Nomad in Cream were among Capel's
market hits.
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Especially popular were Genevieve Gorder rugs, in particular the new
collections Sticks and Poppy. The hand tufted Sticks design is inspired
by the Norse God Odin and his garlands of driftwood. Following a
Scandinavian tradition, Gorder says she lays driftwood piles based on
Odin's garlands around her house for good luck. "This rug will hopefully
bring every home it enters a burst of good fortune," she said.
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Sticks in Berry and Poppy Kelim in Azul from Capel's new
collections by Genevieve Gorder.
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Poppy
offers affordable playful patterns for indoor-outdoor use that are
perfect for kids' rooms, first apartments and high-traffic office areas.
"Genevieve's new designs were very well received," said Capel. "Buyers
love her creative use of color, touches of fringe and fresh, on-trend
themes."
As part
of the introduction, Gorder spent two days in the showroom meeting
customers, posing for photos and sharing juice with them as part of
Capel's successful Gen + Juice event. "People love to come and see her -
she generated a lot of buzz and excitement," said Capel.
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LeAnna Ramsey, head designer and merchandise buyer for West
Coast Living Thomasville won Capel's "his and her†Apple
watches.
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Adding to the excitement, two lucky retail executives won a special
Capel-sponsored raffle. LeAnna Ramsey, head designer and merchandise
buyer for West Coast Living Thomasville won "his and her" Apple Watches,
and Don Dilliplane, a furniture and accessory buyer with Art Van
Furniture, was awarded a Biltmore wine basket filled with three bottles
of select Biltmore wine plus two admission tickets to America's largest
home. "These giveaways were the perfect way to celebrate the launch of
our redesigned High Point showroom," said Capel.
10.29.15
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