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SURYA PARTNERS WITH
MOSSY OAK NATIV LIVING
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A sophisticated design with a distinctive William Morris
influence, Willow Lodge by Mossy Oak Nativ Living for
Surya is updated with rustic motifs and is machine made
in Turkey of 100% polypropylene.
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CALHOUN,
GA - Surya will introduce at High Point Market five new rug collections
for Mossy Oak Nativ Living, a home furnishings brand designed whose
passion for the nature and the outdoors inspires them to incorporate
those elements into their home decor. The debut collections, Cabin, Home
and Lodge, have been designed around three distinct lifestyles and price
points.
Designed
for the ultimate Mossy Oak sportsman and enthusiast, the Nativ Cabin
line showcases an abundance of signature Mossy Oak camouflage and
accents. Offered at an entry level price point, the collections include
Big Sky Cabin, a group of machine-made designs printed on nylon, and Log
Cabin, a hand-woven design constructed from recycled leather scraps.
Retails are $150 and under in the Nativ Cabin lifestyle.
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The Log Cabin collection by Nativ Oak Living for Surya is
hand-woven of recycled leather scraps.
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Rugs in
the Nativ Home line feature discrete, yet still clearly visible
camouflage and Mossy Oak logo accents in a warm palette. The mid-priced
collections include Mountain Home and River Home, both of which are
machine made of polypropylene. Retails are $150 to $300.
Crafted
to infuse any interior with a sense of rustic luxury, the Nativ Lodge
line includes the Willow Lodge collection, which incorporates subtle
branded accents and detailed motifs in a machine-made construction.
Retail pricing in the Nativ Lodge lifestyle group is $300 and up.
"Mossy
Oak Nativ Living was created to bring the intrinsic essence of nature,
wildlife and outdoor elements into the home through stylish products
that are at once beautiful and familiar," said Pam Strickland, director
of Home Décor and Lifestyle, Mossy Oak Nativ Living, a brand of Haas
Outdoors, Inc. "With its well-established reputation for product design,
merchandising and marketing, Surya was the perfect choice to bring Mossy
Oak Nativ Living designs to life. We are extremely proud to partner with
the Surya team on creating a line focused on nature and the outdoor
lifestyle that will also resonate strongly with Mossy Oak enthusiasts."
Since its
inception in 1986, Mossy Oak has grown to encompass a wide array of
camouflage patterns, licensed products and related enterprises,
including home furnishings brand Mossy Oak Nativ Living.
"The
appreciation of 'all things nature' really shines through in the Mossy
Oak aesthetic," said Satya Tiwari, president, Surya. "Through our
collaboration with Mossy Oak Nativ Living, we are enabling consumers to
bring this signature look into their living spaces in a fresh and
inspired way through affordable designs that truly convey the love of
the outdoor life. We look forward to sharing these exciting new
collections with our customers."
Market
attendees are invited to view the Mossy Oak collections at Surya's
flagship showroom - Showplace 4100 - which will be open daily from 8
a.m. to 8 p.m. Surya will serve a complimentary catered breakfast and
lunch each day, along with hors d'oeuvres and cocktails each evening.
10.16.15
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