SADDLE BROOK, NJ - Building on the success of the re-launch of the
Joseph Abboud Modern American menswear line, Nourison and Joseph Abboud
have collaborated to create new rug collections and decorative accents
that tell the Joseph Abboud story. The updated, classic line includes a
selection of area rugs and home accents woven from organic natural
fibers and man made fibers.
The
assortment is coupled with a complementary pillow story, with designs
sewn from fine materials such as organic wool, woven leather and hair on
hide. All products in the line embody rich textures, tonal layers and
one-of-a-kind styling, with the attention to detailing that Joseph
Abboud is known for. The collection offers affordable luxury and product
innovation.
"Nourison
has done an amazing job interpreting the Joseph Abboud DNA in our rugs
and decorative pillows. The collection is rich and luxurious with warm
tonal colors and textures...perfect for the next generation of home
décor," said Joseph Abboud.
"Our
design team worked closely with Joseph to create new products with
subtle colors and sumptuous textures that reflect the true DNA of the
Joseph Abboud brand," said Alex Peykar, principal at Nourison. "These
new collections are an artful combination of Joseph's refined style,
combined with a story about layered textures and Nourison's
craftsmanship."
Nourison has been producing licensed rug and decorative pillow
collections for Joseph Abboud for over five years. Among the new rug
introductions are Organic Tudor, a densely hand-woven boucle natural
fiber, Stone Laundered, hand-woven textured suede leather with an aged
timelessness, and Sepia, featuring wool hand-tufted rugs in designs that
have been honored for centuries in muted, richly pigmented hues. These
new collections represent a significant re-birth of the Abboud line with
key retail pricing starting at $399 and up for a 5x8 area rug.
The
decorative pillow collections embody Abboud's love of textiles and will
retail from $79 to $199.