SURYA RELOCATING TO NEW 26,056 SQ. FT. ANCHOR SHOWROOM AT HIGH POINT'S SHOWPLACE
HIGH POINT, NC -- Surya is moving to a new 26,056 sq. ft. anchor showroom in Showplace, space 4100. The rug and home accent vendor will show in the new space during the High Point Market April 21 to 26.
Surya has been showing in a 5,176 sq. ft. space on the third floor of the building.
To celebrate its new showroom, Surya will host a party for retailers on Sunday, April 22, from 6 p.m. to 2 a.m. The event will include a music provided by a live D.J., dancing, food and beverages.
In addition, Surya will also serve breakfast, lunch and cocktails and hors d’oeuvres daily in its showroom.
“We want our showroom to be a destination where retailers from around the world gather to share insights and ideas,†said Satya Tiwari, president of Surya. “Our showroom will be inspiring and fun, where our business partners come to get energized and see what’s new and exciting.â€
The bigger showroom provides Surya the opportunity to inspire retailers with the company's latest designs and also spotlight the most important trend and color stories that are shaping the industry, Tiwari noted.
"Through its showroom displays, Surya will provide retailers with a complete overview of what is happening in the home furnishings world today, " according to Tiwari. “We will share lots of creative concepts for how they can create excitement in their own stores and maximize profits through the use of stylish rugs and accents.â€
In addition to product and display ideas, Surya will also use its showroom to conduct Surya University training sessions with retailers during market.
The sessions are designed to provide retail salespeople with a detailed understanding of the company’s line along with tips about how to successfully sell rugs and other accessories to consumers.
“We are not just a product company,†said Tiwari. “We are a home décor marketing solutions and technology company. A big part of our mission is providing our retail partners with solutions that will help them grow their business.â€
“In rugs and accents, we’ll show fresh lattice patterns and hot colors such as tangerine, turquoise and updated grays and browns,†he said. “We work hard to make sure that all of the cutting-edge trends happening in the marketplace are reflected in our lineup.â€
Surya is a vertically integrated manufacturer of area rugs and home accessories.Currently, Surya exhibits in Atlanta, High Point, Las Vegas, New Delhi and New York.
3.21.12
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