SAMAD TO DEBUT PAVARINI COLLECTION AT BDNY, CREATES HOSPITALITY DIVISION
David Samad offered High Point shoppers a sneak peek of a new hospitality focused collection created in collaboration with designer Charles Pavarini III, which will be showcased at BDNY.
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NEW YORK -- Area rug atelier Samad will introduce its first hospitality rug collection, a line created in collaboration with renowned interior designer Charles Pavarini III, at the upcoming hotel and retail design fair Boutique Design New York, Nov. 11-12.
The eponymous licensed collection is the next step in Samad's strategy in this market segment, and marks the official launch of Samad's hospitality division.
New York interior designer Charles Pavarini III creates his first area rug collection with Samad.
"Charles Pavarini III is a legendary designer with a loyal following in the design community," said David Samad, co-founder of the New Jersey company that returns to BDNY for the second time and can be found at Booth #151. "Charles has a dynamic personality which is reflected in his work. The CPIII collection of designs has been carefully selected to lend itself to boutique hotels, casinos and other stimulating public environments calling for bold and bright design to amuse and entertain."
The CPIII assortment, which is hand-tufted, uses geometric patterns and bold color combinations to create dynamic designs that creates a sense of movement and energy.
At the recent High Point Market, Samad previewed the new Charles Pavarini III collection of area rugs, including the Kinetics Carpet in Pavarini Signature Blue.
For example, the Kinetics Carpet in Pavarini Signature Blue offers energetic design and high-contrast aqua and lime patterning. Kinetics is an ideal product for hospitality environments calling for bold and bright design to amuse and to entertain.
"My skills and passions have always driven me toward hospitality work where I can express my true self to a wide audience as I once did on stage in my former career in musical comedy," said Charles Pavarini III, "The opportunity to partner with Samad to launch a hospitality division is fulfilling a lifelong dream."
The new Charles Pavarini III area rug collection by Samad includes six initial designs, previewed in corner samples at October's High Point Market.
The Pavarini collection, while not Samad's first venture into licensed products, will be the company's first initiative to specifically target the hospitality market. Samad also has a licensed area rug program featuring the designs of the late pop artist Rex Ray.
"There are no boundaries to where we will accept projects, and we will guarantee every project from production to installation in any country in the world," Samad said. "Samad has spent the last 33 years in the United States producing some of the finest decorative rugs in the world. This new division is another step into taking our company to the next level. We are delighted to be associated with Pavarini Design and are confident that the initial six samples will be well received at the upcoming BDNY market."
Bold, bright and entertaining designs are targeting the hospitality industry in the Charles Pavarini III collection for Samad.
Last month's High Point Market saw the premiere of Charles Pavarini III for Swaim Furniture, a collection of two dozen pieces inspired by Pavarini's projects for clients around the world. The assortment includes contemporary designs for the living room, dining room and bedroom.
Charles Pavarini III is a grandson of Charles Pavarini, Sr., whose legendary Pavarini Construction Company is known for creating historic NYC landmarks including the Seagram Tower, five wings on the Metropolitan Museum of Art, the State Theater at Lincoln Center, and numerous other landmark buildings throughout the world.