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LOLOI ANNOUNCES LAUNCH OF ED ELLEN DEGENERES RUGS, PILLOWS AND THROWS
"I'm thrilled to bring my passion for design to a rug collection with Loloi," says Ellen DeGeneres, who will launch multiple categories with Loloi in January, 2017.
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DALLAS -- Loloi announces an exciting collaboration with its newest licensing brand, ED Ellen DeGeneres, which debuts with seven new rug collections and a wide range of pillows and throw blankets inspired by Ellen's iconic style and personality.
"I'm thrilled to bring my passion for design to this unique rug collection with Loloi,"said Ellen. "I love it and I know you're going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches."
"What's not to love about working with Ellen?" asked Amir Loloi, president and owner of Loloi Rugs. "She's funny, she's talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It's sophisticated, but simple in a very ED kind of way."
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"Ellen has a refreshing aesthetic that translates to rugs very well." -- Amir Loloi, president, Loloi Rugs |
ED is Ellen DeGeneres' new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings a unique vision to ED, which includes women's apparel, footwear, accessories, bedding & bath and decorative home. The latest ED/Loloi announcement coincides with several other branding initiatives being undertaken by the star (read more).
The seven ED Ellen DeGeneres debut rug collections include:
Del Rey
Hand-tufted by skilled artisans, the Del Rey collection offers uniquely textured designs with the long-lasting durability of wool.
Del Ray by Loloi for ED Ellen DeGeneres pictured above in detail and below as a full size rug.
Glendale
Inspired by antique motifs, the Glendale collection features designs hand-tufted onto a cotton and wool base to heighten its refined patterns. Glendale offers long-lasting resilience and comfort underfoot.
Gramercy
Plush underfoot, the hand-knotted Gramercy collection offers the perfect solid series that fits seamlessly into any space. Hand-dyed viscose and wool yarns result in rich colors and result in no two pieces looking quite alike.
Ludlow
Hand-woven by skilled artisans, the Ludlow collection features the natural shine and smoothness of 100 percent jute.
Tribu
Even flat on the floor, the hand-woven Tribu collection won't keep a low profile. Inspired by Ellen's eye for tribal design, these stunning all-over patterns are modernized with trending color combinations. Each design is handcrafted of 100 percent wool that ensures long-lasting durability anywhere you place it.
Loloi will introduce Tribu by ED Ellen DeGeneres.
Trousdale
Striking and sophisticated, the Trousdale collection feels even better than it looks thanks to its remarkably soft 100 percent viscose fiber. A current color palette brings the traditional patterns into the moment, while a power-loomed construction ensures precision in every piece.
The Trousdale collection by ED Ellen DeGeneres.
Villa
Artisanal weavers hand-loom the Villa collection of 100 percent richly textured wool. Understated and relaxed, Villa's sheared detailing and organic color variation adds a sense of history and unique character to every piece.
SNEAK PEEK AT ACCENT PILLOWS
Accent pillows from ED Ellen DeGeneres by Loloi, exhibiting an innovative counterpoint of texture and neutral colors, will debut at January 2017 markets.
PASSION FOR DESIGN
Ellen's passion for design is well documented through an HGTV series, Ellen's Design Challenge, which ran through early 2016, and in her book, Ellen DeGeneres Home, (Grand Central Publishing, $35) which was released in Oct. 2015. The book takes readers on tour of seven of the nearly one dozen homes she has renovated over the last 25 years and shares insights from her interior designers as well as her favorite home stores and sources.
The decorating book, Ellen DeGeneres Home, features tours of seven of the dramatic homes the author has renovated during a 25-year period.