ABBYSON TO LAUNCH 'POWER OF HOME' SLOGAN TO REFLECT EXPANDED PRODUCTS
CHATSWORTH, CA -- "The Power of Home" is the new corporate slogan that will be launched by Abbyson Corp. this Summer at the Las Vegas World Market Center.
Abbyson is broadening its product line to include home furnishings as well as rugs, according to Yavar Rafieha, vice president of marketing and sales.
"Abbyson is ready to be recognized as a top contender among fine home furnishing manufacturers,€VbCrLf he said.
"€˜The Power of Home' communicates to buyers and consumers that we understand that their homes are powerful places, places in which they take great pride,€VbCrLf said Sarah Rahall, Abbyson's marketing and public relations manager.
"Abbyson's dedication to producing the finest quality handmade rugs and gorgeous furniture enables us to provide incredible products to our customers. By offering these fantastic products at value pricing, we are encouraging them to embrace the power of their own homes.€VbCrLf
"We have always had spectacular products at unmatched prices points and, with the recent re-branding program, we now have the means by which to communicate to the industry just how extraordinary we are," added Rafieha.
The new "Power of Home€VbCrLf slogan, developed by Abbyson's in-house marketing team, is intended to accompany the recent "Why Abbyson?€VbCrLf ad campaign.
Abbyson will introduce new home furnishings products as well as rugs at the World Market Center Expo July 25 to 29, in Las Vegas.