ATLANTA MART TO REBRAND FOURTH FLOOR; MIX RUGS WITH HOME FURNISHINGS

ATLANTA -- AmericasMart Atlanta is rebranding Floor 4 of Building 1 by integrating home furnishings and home accents with area rugs. Four Hands, an industry leader in lifestyle home furnishings, is relocating from the Home Furniture Center to a new, expanded 12,000 sq. ft. showroom on Floor 4.

“We’re executing plans for the 4^th floor to evolve into a lifestyle showcase with multiple home and rug product collections, and Four Hands’ move is indicative of the innovative spirit that has made the company a huge success.”  said Jeffrey L. Portman, president and chief operating officer of AMC, Inc., the parent company of AmericasMart Atlanta. 

The move has been made to address the changing needs of customers, according to AmericasMart.

"Staging a preeminent lifestyle home furnishings showroom on a primarily rug floor is an industry first, and will establish Four Hands as a floor anchor while positioning it as a destination for customers," the Mart said.

“This type of endeavor fits perfectly with AmericasMart’s vision of innovation and total product integration,”  according to Portman. 

“Retailers coming to market now want to see products across a wide variety of merchandise classifications. Their stores are increasingly carrying multiple product categories, so the one-stop approach reflects what they come to markets for,” he said.

“We saw that with the combining of the Gift and Home market dates with the Rug show dates, and now organizing the market along these lines is the logical next step.

Four Hands, based in Austin, TX,  offers collections of upholstery, case goods, accents, lighting and rugs.

“Our recent expansion in both size and presence across the major markets has been a key focus in our growth strategy,” said Matthew Briggs, chief executive officer and president of Four Hands. “It has been very effective. When the opportunity arose to anchor a new concept in Atlanta, we couldn't pass it up.”

The new Home & Rug floor will unveil its expanded product mix during The Atlanta International Gift & Home Furnishings Market Jan. 9 to16, 2013. Temporaries will show Jan. 10 to 15).

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