01182005 Nourison 25th Anniversary

SADDLE BROOK, NJ -- Nourison will celebrate its 25th anniversary this week at the International Rug Market at AmericasMart Atlanta.

Once known primarily as an importer of hand made rugs, Nourison has expanded its products to include every type of hand made construction, machine made rugs and machine made carpeting. Price points range from the highly affordable to the highly luxurious.

Once selling almost exclusively to Oriental rug specialists, Nourison now is a major supplier to every retail channel.

"As we approach the quarter century mark, my brothers and I are tremendously proud of our company and its success, " commented Nourison's president Alex
Peykar. "We are also enormously grateful to the many customers who have been our partners  in bringing new looks, new constructions, and new opportunities to the market place. This will continue to be our defining
strategy - business partnerships and  product innovation. For all of us at  Nourison, this anniversary will be, above all else, a challenge for the new ideas and new products we will bring to light in the next twenty five years.�VbCrLf

Founded in 1980, Nourison is a diversified producer and importer of handmade area rugs, known for the exceptional range of its assortments.

"Our strategy is simple,�VbCrLf observed Alex Peykar. "We look
at the market to see what other companies are doing, and then we do something different. We focus on creating new opportunities.�VbCrLf

Nourison currently supplies more than 60 collections to
retailers throughout the United States and the world. The products includeTibetan weaves, hand-knotted wool and silk Chinese carpets,  classic flatweaves, hand tufted and hand hooked rugs hand-finished power loomed rugs and broadloom carpeting. 

Four years ago, the company entered a new category with an assortment of handmade, washable accent and scatter rugs. These collections have rapidly become a major growth category in the highly competitive world of domestic textiles, according to Nourison.

Most recently, the company has introduced several collections of luxury broadloom.

The company's retail partners include such stores as Federated, May Company, Belk, Home Depot, Expo, Lowe's, The Great Indoors, Penney's and many of the country's leading  furniture and specialty galleries.