07142015 Safavieh Reports Strong Response to Vintage Looks at Atlanta Market

ATLANTA - Safavieh reported a strong showing of key customers at the Atlanta International Area Rug Market last week, and increased demand for the company's diverse offering of vintage-look erased-weave collections.  "Atlanta is always a strong market for us because we book appointments in advance," said Safavieh CEO Arash Yaraghi. "We had a great response from buyers to our deconstructed Persian designs that look faded and vintage; the trend is becoming popular in all price points, and in every category from hand-knotted to machine loomed rugs."

"Safavieh introduced a few new collections along this theme, and will continue to expand our most successful collections."  The company unveiled the knotted wool Vinyard collection, which Yaraghi said has a rich tapestry quality, with some designs styled with the look of watercolor paintings. The Evoke collection, also in the deconstructed vintage theme, is machine loomed of high-twist polypropylene yarns.  New designs were added to the wool and silk hand-knotted Centennial collection commemorating the company's 100^th anniversary ($11,800 for 6x9) and to the Centennial 100 series hand woven of wool and bamboo silk ($1,999 for 6x9).

The Artisan and Lavar Kerman collections were shown in Atlanta for the first time, both inspired by antique Persian rugs, and machined loomed in Turkey of cotton, jute and polypropylene fiber.

"We were thrilled to see so much interest in the new product, as well as our staples. We are also seeing traction in our designer collections and are pursuing new designs from several of our design partners. It's been a big year for Safavieh, our strongest ever in fact."

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