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Executive Moves, Retail

Williams-Sonoma Promotes Vicki Mcwilliams to President Of Stores & Customer Care

Williams-Sonoma promotes Vicki McWilliams to president of stores and customer care.

3/17/2026
SAN FRANCISCO -- Williams-Sonoma, Inc. (NYSE: WSM), a design-led and sustainable home retailer, announced the promotion of Vicki McWilliams to president of stores and customer care.

McWilliams has been a trusted leader at Williams-Sonoma, Inc. for more than 19 years, most recently serving as executive vice president of stores and customer care. She leads the entire fleet of stores across the Williams-Sonoma, Inc. portfolio of brands supported by exceptional associates, inspiring environments, and beautiful products.

Over the course of her tenure, McWilliams has delivered impactful results while strengthening the company’s retail organization, including participating in the expansion of the company’s international presence in United Kingdom and Mexico, and supporting the growth of the Canada business. McWilliams has also helped drive several key initiatives, including the launch of in-home design services, the implementation of AI tools across customer care, the growth and transformation of the outlet business, and the expansion of in-store experiences such as classes and events. Together, these efforts have elevated how Williams-Sonoma, Inc. serves customers and differentiates the brands in the market.

“Vicki is an exceptional leader whose deep understanding of our stores and unwavering commitment to customer service make her the ideal person to lead our retail organization,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “With Vicki as President of Stores and Customer Care we will continue to elevate the customer experience as part of our commitment to delivering world-class customer service.”

“Our stores and care centers are powered by extraordinary people who bring passion, expertise and hospitality to every customer interaction,” said McWilliams. “Whether our customers connect with us in our stores, through our care centers or across our digital platforms, our teams are committed to delivering thoughtful, personalized service at every touchpoint.”

McWilliams’ promotion reflects the strength of the company’s experienced executive team that remains committed to strong execution.

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