SAN FRANCISCO -- Williams-Sonoma, Inc. (NYSE: WSM) the world’s largest digital-first, design-led and sustainable home retailer, announced today the acquisition of the intellectual property of Dormify, a trusted online retailer and content resource for college students and young adults seeking curated, space-saving home solutions. This strategic acquisition reinforces Williams-Sonoma, Inc.’s ongoing commitment to long-term growth and showcases the company’s ability to pursue targeted opportunities that capture market share and unlock white space across key demographic and lifestyle segments.
“The acquisition of Dormify’s intellectual property aligns with our strategy to build and acquire brands that meet customers at every stage of life across various aesthetics,” said Laura Alber, president and CEO of Williams-Sonoma, Inc. “We look forward to integrating our operational excellence, in-house design capabilities, digital expertise, and world-class customer service into Dormify to accelerate the brand’s growth and scale its reach.”
Williams-Sonoma, Inc. will relaunch Dormify in 2026.