SAN FRANCISCO -- Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announces the promotion of Jennifer Kellor to president of Pottery Barn.
“Over the course of her 29-year tenure, Jen has demonstrated an exceptional track record of driving growth and incubating brands,” said Williams-Sonoma, Inc. president and CEO, Laura Alber. “Jen’s deep brand leadership, merchandising, design, ecommerce and marketing expertise has led the Pottery Barn children’s home furnishings businesses to over $1.1 billion in annual revenues.”
Since joining the company as an assistant buyer for the Pottery Barn catalog, Kellor has played an instrumental role in the early growth of Pottery Barn Kids and helped launch Pottery Barn Teen in 2003. Having previously served as the president of the Pottery Barn children’s brands since 2016, Kellor has delivered outsized growth in baby, dorm and most recently led the acquisition of Dormify.
“Pottery Barn’s reputation for quality, craftsmanship, and timeless design provides a strong foundation for continued growth. I’m honored to lead the brand and remain committed to further strengthening our connection with customers through innovation, design, and exceptional service,” said Kellor.
The talented team in the Pottery Barn children’s businesses will continue to lead the brands and report directly to Alber.
Williams-Sonoma, Inc. also announced former Pottery Barn president, Monica Bhargava’s departure from the company.
“On behalf of the Board of Directors and the entire Williams-Sonoma, Inc. team, I want to thank Monica for her significant accomplishments throughout her 26 years with our company. Monica’s visionary leadership and creative talent have made a lasting impact across our brands, and we are grateful for her many contributions,” said Alber.
“It has been an incredible honor to be part of Williams-Sonoma, Inc. and contribute to the growth and evolution of such an iconic portfolio of brands. I leave with great pride in all we have accomplished at Pottery Barn, one of America’s most iconic brands, and am grateful to have worked with the talented leaders and teams who I know will continue to drive the company’s future success,” said Bhargava.
These leadership changes continue to underscore the strength of Williams-Sonoma, Inc.’s internal talent bench and commitment to growth across the company’s portfolio of brands.