Welcome to Rug News

Feizy Ad
  • oriental weavers ad Amer Ad

  • Nourison ad
Surya Ad Momeni Ad Art Resources Dynamic Rugs S&H Tower
  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF
Retail, Social Responsibility

Williams Sonoma and No Kid Hungry Partner with Celebrities, Chefs and Influencers for Annual Campaign

Proceeds From the 2026 collection designed by Cher, Shania Twain, Miranda Lambert, Caroline Chambers and others help feed children facing hunger.

7/6/2026
Williams Sonoma 2026 No Kids Hungry collection
Williams Sonoma's 2026 Tools for Change spatulas.

SAN FRANCISCO -- Williams Sonoma, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), a digital-first, design-led and sustainable home retailer, announced, the launch of the brand’s annual Tools for Change fundraising program benefitting No Kid Hungry. The 2026 Tools for Change collection includes ten limited-edition spatulas designed by celebrity chefs, influencers and celebrities. With the purchase of each spatula, Williams Sonoma will donate a portion of proceeds to No Kid Hungry that can help provide 50 meals to kids as part of their fight to end childhood hunger in the U.S.

The 2026 Tools for Change spatulas were designed for Williams Sonoma by:

• Bobby Berk
• Caroline Chambers
• Cher
• Christina Milian
• Lance Bass
• Meredith Hayden
• Miranda Lambert
• Shania Twain
• That Little Puff

“The impact of our Tools for Change campaign is made possible by the unwavering support of our customers and partners, whose generosity has helped Williams Sonoma raise millions of dollars to fight childhood hunger in the U.S.,” said Felix Carbullido, President of Williams Sonoma. “We’re honored to continue our longstanding partnership with No Kid Hungry and, through this year’s campaign, reaffirm our commitment to supporting their efforts to ensure that every child has access to the nutritious meals they need to succeed.”

“We’re grateful to Williams Sonoma, its customers and the celebrity artists who inspire people to help make No Kid Hungry a reality. The “Tools for Change” campaign was an idea 12 years ago that has grown to create enormous and unprecedent impact. In all the years I’ve been working in hunger relief, I’ve learned that nothing is as powerful as partnership and people leveraging their strengths for this cause,” said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign.

To celebrate thus year’s No Kid Hungry Tools for Change program, customers can participate in the “spatdown” where they can vote on their favorite spatula designs. Williams Sonoma will donate $5,000 to No Kid Hungry in the winner’s honor. To vote for your favorite design, please visit: www.williams-sonoma.com/spatdown.

The products from the 2026 Tools for Change collection are now available online and at all Williams Sonoma retail locations while supplies last.

For more information on No Kid Hungry, or to purchase products benefitting the national campaign, please visit: www.williams-sonoma.com/nokidhungry.

*While supplies last, 30% of the selling price of participating WSI products will go to benefit No Kid Hungry.
Back

Related Stories

Safavieh Kalaty Ad Trans Ocean Tower HRI Tower