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Financial, Retail

Wayfair Announces Second Quarter 2026 Results, Reports Strongest Free Cash Flow Since 2020

Wayfair reports second quarter results including net income growth, however recording a $1 million net loss.

8/4/2026
BOSTON -- Wayfair Inc. (NYSE: W) reported financial results for its second quarter ended June 30, 2026.

"Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period. We saw the best sequential growth we've seen in a Q2 since the second quarter of 2020. In fact, revenue growth in the US was the best we've seen in the entire post-COVID period, with nearly 9% year-over-year revenue growth, continuing the high single digit share spread we've held since last fall," said Niraj Shah, CEO, co-founder and co-chairman, Wayfair.

"We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter, and Perigold, which grew by more than 35%. We are excited to see ramping growth in the Wayfair business and complementing that with outsized growth from our specialty and luxury brands, all building to why we expect to see even further acceleration as our numerous initiatives play out."

Second Quarter 2026 Financial Highlights

• Total net revenue of $3.5 billion, increased $246 million, up 7.5% year over year
• U.S. net revenue of $3.1 billion, increased $251 million, up 8.7% year over year
• Gross profit was $1,054 million, or 30.0% of total net revenue. Non-GAAP Contribution Profit was $539 million, or 15.3% of net revenue
• Net loss was $1 million and Non-GAAP Adjusted EBITDA was $242 million
• Diluted loss per share was $0.01 and Non-GAAP Adjusted Diluted Earnings Per Share was $0.95
• Net cash provided by operating activities was $360 million and Non-GAAP Free Cash Flow was $301 million
• Cash, cash equivalents and short-term investments totaled $1.1 billion and total liquidity was $1.6 billion, including availability under our revolving credit facility

Other Second Quarter Highlights

• Active customers totaled 21.7 million as of June 30, 2026, an increase of 3.3% year over year
• LTM net revenue per active customer was $596 as of June 30, 2026, an increase of 4.2% year over year
• Orders per customer, measured as LTM orders delivered divided by active customers, was 1.89 for the second quarter of 2026, compared to 1.86 for the second quarter of 2025
• Orders delivered in the second quarter of 2026 were 10.6 million, an increase of 6.0% year over year
• Repeat customers placed 80.2% of total orders delivered in the second quarter of 2026, compared to 80.7% in the second quarter of 2025
• Repeat customers placed 8.5 million orders in the second quarter of 2026, an increase of 4.9% year over year
• Average order value was $332 in the second quarter of 2026, compared to $328 in the second quarter of 2025
• 64.1% of total orders delivered were placed via a mobile device in the second quarter of 2026, compared to 62.9% in the second quarter of 2025

To see the full investor report, click here.
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