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New York, Previews

Surya Focuses on Strong Value Propositions Heading to NY Home Fashions Market

Surya will introduce value- and fashion-driven rug collections that offer plenty of perceived value for retailers heading to the fall New York Home Fashions Market.

RugNews.com Editors
Surya's new Margaret collection rug from Becki Owens in outdoor setting
Surya introduces new woven printed qualities at the fall show, including the new Margaret collection, a performance
lineup that expands the Becki Owens lineup. Shown, BOMG-2308

NEW YORK -- Surya will introduce value- and fashion-driven rug collections that offer plenty of perceived value for retailers heading to the fall New York Home Fashions Market, running from Sept. 11-14.

Surya presents its New York assortment geared toward big box and e-commerce buyers at its new 230 Fifth Ave. showroom, suite 1300.

"Our customers are looking for amazing value due to the challenges everyone is facing in retail right now," Satya Tiwari, president, told RugNews.com. "We have worked to develop products that give a lot of perceived value: machine-woven rugs that utilize yarns like space-dyed polyester, soft polypropylene and polyester shrink yarns in multiple textures. The goal is to create fashion-forward rugs that are very soft and heavy."

In addition, Surya plans to continue to expand to its lineup of washable rugs with fresh styles as well as its roster elevated indoor/outdoor area rugs too.

"We also have new woven printed qualities that will allow our customers to offer a level of color and design not available before in value price points including from our the Becki Owens X Surya collections," Tiwari said. "Along with the new rug qualities, we will offer a comprehensive assortment of tufted utility scatter rugs and recycled rubber and coir door mats."

Surya introduced its mat program at the spring 2023 New York Home fashions market.

Featured New York Home Fashions Market collections include:


New York buyers will be the first to see Surya's plushest high-piled collection, Avellino. Shown, AVL2305-679

Surya's new Avellino is the company's plushest, heavy high-piled machine-woven collection it has developed. It uses a next-generation space-dyed yarn system that features up to 42 colors per rug. Styles include traditional and abstract designs in trending colorations.


Surya adds new washable indoor-outdoor quality to its collaboration with SoCal designer Becki Owens. Shown, 

Margaret is part of Surya's collaboration with Southern California designer Becki Owens, which launched in January 2023. It is a machine-woven, washable polyester indoor-outdoor collection that mimics the look of weathered, antique hand-knotted rugs.


Surya debuts the innovative Marlon lineup, which is a woven printed super soft collection. Shown, MLO2302-669
Surya's new Marlon is a technological breakthrough, Tiwaring noted. It is a woven printed soft polyester collection that features intricate patterns and almost unlimited color options. Marlon includes updated classic floral motifs in fashion-forward palettes.


Primo offers textured high-pile rugs crafted with multiple yarn thicknesses with a heavy weave structure. Shown, PRO2304-537

Primo is a polyester textured shag collection that is featured in an array of transitional styles. It has a 1.25" pile with multiple yarn thicknesses and an extremely heavy weave structure. The collection includes abstracted motifs and linear styles in gray palette or brown colorations.


Surya introduces Rivaldo, a collection of heavy, densely constructed traditional motif rugs. Shown, RVD2311-6796
Rivaldo is a heavy, high-piled ( 0.55" thickness), densely constructed machine-woven collection that uses multiple yarn systems for increased color and texture. The assortment includes traditional rug motifs recast in contemporary colorations with worn effect.
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