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Broadloom

Stanton to Host First Virtual “Breaking New Ground” Conference for 2021 Introductions

The carpet manufacturer will introduce its 2021 product introductions with a new digital market initiative.

4/20/2021
Stanton grows its Champion Bay assortment by Crescent with two new polysilk, indoor-outdoor patterns.

WOODBURY, N.Y. -- In a first of its kind for Stanton, the company has created a virtual one hour event scheduled for April 30, to showcase its 2021 introductions in video format to its customer base. There will be two options to join to accommodate for different time zones and schedules: the first session at 11 a.m. EST and the second at 2 p.m. EST. Electronic invitations have been emailed to all customers of the Stanton family of brands.

Stanton has taken an aggressive approach to present its new products, exhibiting at regionals shows while simultaneously developing an extremely informative, well organized and detailed presentation segmented across its family of brands into a concise one hour event for its customers.

“Early on in the pandemic Stanton adapted frequent digital marketing initiatives to consistently communicate with our customers keeping them aware of Stanton’s efforts to support their business,” said Senior Director of Marketing Christine Zampaglione. “Our goal for 'Breaking New Ground’ was to create an all encompassing presentation that would engage, inspire and excite our customers about our 2021 introductions and fill the void that has been created with cancelled or reschedule tradeshows and we’re confident we have done just that!”

The presentation will only require a one hour commitment, which was high on the priority list of objectives. “We recognize the value of time and our marketing team has produced an excellent, crisp product centric informative presentation that we know our customers will appreciate,” stated Jonathan Cohen, CEO of Stanton. "Through a combination of engaging pre-recorded product content and a mix of live interaction, Stanton is confident its customers will be impressed with its new collections and initiatives across its family of brands for 2021."

The conference was titled “Breaking New Ground” as a play on the flooring industry as well as the virtual platform and nature of the entire initiative. “While this event will serve as a great alternate format we look forward to shipping 2021 products to our customers, which has already started, as nothing can replace seeing and feeling all of our beautiful product in person,” Cohen added.

For more information, email marketing3@stantoncarpet.com or contact your local Stanton, Crescent, Rosecore sales representative.

About Stanton Carpet Corp.

Stanton Carpet Corp. was founded in 1980 by Sy Cohen and today is recognized as the leading designer, manufacturer and wholesaler of self-branded decorative wool and synthetic broadloom carpet and area rugs, with thousands of retail partners nationwide. The brands under the Stanton umbrella represent all key facets of the flooring arena: Stanton Carpet, Antrim Carpet, Rosecore Carpet, Crescent Carpet & Hibernia Woolen Mills, Stanton Street Commercial and Stanton Decorative Waterproof Flooring. Headquartered in Woodbury, NY, Stanton also maintains a customer service, fabrication and distribution center in Calhoun, Georgia, and partners with leading manufacturers around the world. Stanton is majority owned by Quad-C Management, a private equity firm based out of Charlottesville, Virginia, with nearly $2 Billion in capital under management. For more information, please visit us at stantonflooring.com.
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