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Area Rugs

S&H Rugs Showcases Latest Textures & Fresh Hand-Knotted Designs for Spring

S&H Rugs rolls out a range of trend-driven area rugs in various textures, fashion-forward colorations and on point styles for spring rug buyers.

RugNews.com Editors
an recolored vintage Persian Kerman area rug by S&H Rugs in living room setting
Featuring a faded red ground, this vintage Persian Tabriz design is brought up to speed with a sheared down pile. 
Shown, sh81742

CARLSTADT, N.J. -- S&H Rugs, a maker of hand-knotted areas rugs, continues to introduce fresh designs focused on trending colorations and motifs.

"In general the demand for high-end home furnishings and interior design has subsided since the big boom of 2021," said Ori Wilbush, founder of the New Jersey hand-knotted rug specialist, "Today it's a different and smaller volume flow but we are always busy innovating and offering fresh pieces, which continues to attract buyers."

At S&H small and worn vintage rugs, as well as runners and round shapes, continue to be in demand and driving sales. Wilbush noted that S&H's special orders and bespoke rugs remain an important source of business and that category remains active. "We are always busy with the special orders and bespoke pieces, and we are known for achieving high accuracy and quality standards."


S&H, which continues to see an appetite for vintage one of a kind rugs, reworks old pieces, such as this old Persian
Kerman, recolored using different teas and herbs in multiple washes, and then sheared down and sun dried.

Among S&H's retail and designer customers, trending colors includes green, both in light and dark variations, such as olive and sage. Another top-selling fashion-forward taupe. "These colorations are staging a comeback and selling well," Wilbush explained, adding that although gray colorations continue to see, they are becoming a smaller slice of the pie. While various shades of blue, light denim and navy are still doing well, as are ivory and white.

As far as styles, top choices remain in the modern and transitional category, followed by flat-weaves and geometrics. And S&H's one-of-a-kind vintage area rugs, which are sometimes recolored and sheared down, remain a top category as well.


S&H debuts its hand-knotted Lori Buft Gabbeh collection, taking its cues from original Iranian Lori Buft Gabbehs, but
with an avant garde twist. Shown, sh65771

A stand-out collections being rolled out by S&H Rugs is a reinvention of the Lori Buft Gabbeh, which is a type of rug made in the Lori region of Iran and characterized by a thick, high-pile wool. Traditionally the genre offered colorful, abstract designs, but S&H gives these classics a modern twist rendering classic motifs in a contemporary modernist manner on a ground of ivory or white. These rugs are hand-knotted in India of Iranian wool and offer a thick, soft, ultra plush feel underfoot.

Crafted in a 200 KPSI weave, this dense Armenian-inspired Caucasian hand knot, crafted of vegetable 
dyed wool, offers gray ground accented with trending colors including midnight blue, green, orange, yellow and 
brown. Shown, sh85308

Minimalist designs with a soft, thick pile, crafted of pure wool with natural dyes, continue to grow in popularity for their
earthy colorations and organic styling. Shown, sh84542

Oushak patterns continue to be a top choice and the latest iterations by S&H Rugs recasts classics floral motifs in soft
fashionable color palettes, such as ivory ground with designs in red, brow, gray and yellow. This Afghan Angora Oushak
is hand-knotted of natural wool colored with vegetable dyes. Shown, sh73025

Crisp designs are trending and S&H's vivid Samarkand collection, with a thick and plush wool pile, offers a striking
navy blue field kicked up by vivid red, purple, orange and gold. Shown, sh65690
trans-ocean ad spot hri rugs