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Las Vegas, Show Recap

Safavieh Enters Broadloom Category with Las Vegas Debut of Continental Broadloom Collection

Safavieh's first custom-cut broadloom designs feature roll goods with companion pre-produced area rugs, some offered with border designs in a program targeting high-end retailers and interior designers.

RugNews.com Editors
a display of Safavieh new broadloom designs
Visitors to Safavieh’s Las Vegas showroom can see the Safavieh Continental Broadloom Collection’s sophisticated
designs and new display fixture.

LAS VEGAS – Safavieh unveiled its first-ever broadloom program at its World Expo Center showroom, A101, during this week’s winter 2023 Las Vegas Market.

The program debuts with the Safavieh Continental Broadloom Collection, crafted with exceptionally soft textures in a palette of designer neutrals and pale pastels. “We have applied our expertise and rug artistry to our new Continental broadloom, which features top-performance characteristics in what we believe are the highest quality, custom-cut broadloom carpets on the market today, said Arash Yaraghi, Safavieh principal. All Safavieh Continental Broadloom Carpet designs are durable, stain resistant, and certified safe by OEKO-TEX.

The Continental Broadloom lineup offers colors and patterns to complement Safavieh's best-selling rugs. Shown, CON218

“We will fabricate any of our broadloom designs into custom carpets to suit any size space, including stairway runners,” Yaraghi explained, noting that a full range of installation options are offered for residential spaces. The program launches with Series 300 broadloom which is offered in broadloom rolls, and a companion 100 series of pre-produced rugs in standard sizes to coordinate with the cut-and-sew custom carpets and rugs. Several of the debut 100 series area rugs feature grounds made from the 300 series roll goods but with complementary borders for a custom designer look.

Safavieh offers room size rugs from the new Safavieh Broadloom collection, Continental. Shown, 312A

“The Continental Broadloom collection gives our customers, both high-end retailers and interior designers, the ability to create seamless floor covering solutions throughout a space,” he continued, adding that the colors and patterns have been designed to also complement best-selling rugs in many of the company’s programmed rug collections. 

Power-loomed in Turkey of 40 percent polypropylene and 60 percent polyester, series 300 of the Safavieh Continental Broadloom Collection debuts with 11 designs in 32 SKUs. Roll size is 13’ X 82’ and the pile height is 10 MM. Safavieh is offering Las Vegas market visitors a catalog detailing the new broadloom program, with photos of all designs and colorways currently available.

Safavieh's new broadloom program also offers stocked room-size area rugs some of which offer a contrast border.
Shown,  CON124A
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