To participate, Las Vegas Market attendees should follow @nourison on Instagram, and post a compelling photo from the Nourison showroom at Suite C112, Building C at World Market Center, with the #NOURISONLVMKT hashtag in the caption. Photos will be judged on creativity and composition.
Prizes include the following best-selling products: 1st prize - choice of any 5’ x 8 Twilight rug; 2nd prize - choice of any Mina Victory Couture hide rug; and 3rd prize - choice of any two Mina Victory pillows. The winning posts will be announced and reposted after Las Vegas Market on August 4th.
Social media campaigns such as this photo contest have been successful in increasing customer engagement and foot traffic into the Nourison showroom during market. The promotion has also resulted in more insight on product offerings and trends that are sparking interest with attendees. These enhanced social market efforts have been credited with increasing Nourison's brand awareness and messaging reach to current and new customers.
Second prize in the Nourison Instagram photo contest during Las Vegas Market is any rug from the Mina Victory Couture cowhide collection.