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Area Rugs, Previews

Momeni Records Double-Digit Growth Across Price Points, Channels

Momeni posted double-digit gains in 2021 across price points and channels and expects its winter area rug debuts to continue the momentum.

Lisa Vincenti
black and silver Art Deco inspired geometric rug
Momeni's new Edition collection reworks classic Art Deco motifs in updated palettes. Shown, EDI-02

CARLSTADT, N.J. -- Momeni posted double-digit gains in 2021 across price points and channels and expects its winter area rug debuts to continue the momentum.

"In 2021 we had double-digit growth; across the board all price points have done well for us," Reza Momeni told RugNews.com. "All channels have performed strongly as some consumers have gotten back into the stores and some are still strictly shopping online."

Of the top-selling categories, Momeni said, "Performance rugs continue to be our most sought-after category, and custom rugs from broadloom have really picked up. High-end goods have stayed consistent, especially our hand-knotted programs and one-of-a-kinds. And all of our licensed lines continue to perform strongly both in stores and online."

Among Momeni's top-selling indoor-outdoor collections is the Cove collection. Shown, CV-01

Among Momeni's best-selling performance rug collections is the recently introduced Cove, an assortment of hand-woven rugs crafted of 100 percent PET yarn. The range features a minimal textural active solid fringed style that can be used indoors and out. At the higher end of the spectrum, the Concord collection by designer Erin Gates tops the charts with a tonal beige updated tribal Anatolian kilim motif hand knotted of pure wool.

Momeni's hand-knotted tonal tribal design 01 from the Concord collection by Erin Gates tops charts.

2021 was a busy year for Momeni, which expanded its High Point Market showroom so it could feature its one-of-a-kind area rug assortment in a larger and integrated space. In addition, the company revamped its website to make it more customer-centric, helping customers browse and find rugs more easily.

For winter buyers Momeni has rolled out several new collections that include machine-made, hand-woven, and hand-tufted constructions. Among them are:


Momeni introduces the soft and dense Edition collection of Art Deco inspired designs. Shown, EDI-01

The new Edition range, machine-made in Turkey of 100 percent polyester, features a very soft and dense hand. The design direction of this assortment reinterprets Art Deco inspired motifs with a clean and minimalist geometric update. The colors are modern yet reminiscent of vintage Art Deco.


The new hand-woven Clara collection hand-woven of jute offers a natural, warm styling ideal for layering. CLA-1

The debuting Clara collection by Momeni is hand-woven of 100 percent jute in India. These basic rugs offer an earthy and clean look with a special organic fringe that runs the length of the rugs. The flatweave Clara range is a practical choice for layering rugs.


Offering Southwestern motifs with a modern twist, Momeni's Tahoe collection is hand-tufted of wool. TA-11

Momeni continues to grow its hand-tufted assortment with the new Tahoe collection, made of 100 percent wool in India. Tahoe's Southwestern motifs get a modern twist with each rug design featuring a geometric repeat inspired by iconic tribal prints. Diamonds, crosses, medallions and stars form repeating stripes and intricate linework while tassels at the top and bottom of the rug offer a playful finish.
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