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Karastan Lays Out New Showroom/Market Strategies for 2019

Company will move into a larger space at World Market Center in time for the upcoming Las Vegas Market -- just one of several tweaks announced for the brand's long-term showroom strategy.

12/26/2018
image of living room vignette in showroom
KARASTAN LAYS OUT NEW SHOWROOM/ MARKET STRATEGIES FOR 2019
 


Karastan grows its showrooms in both High Point (shown above) and Las Vegas in 2019, and Mohawk Home/Karastan build state-of-the-art showroom at headquarters in Georgia.

SUGAR VALLEY, Ga. -- Karastan will move into a larger space at World Market Center in time for the upcoming Las Vegas Market -- just one of several tweaks announced for the brand's long-term showroom strategy.

"In 2018, we built a state-of-the-art showroom space at the Mohawk Home office in Sugar Valley, Georgia, approximately an hour north of AmericasMart in Atlanta. The new showroom exhibits the full Mohawk and Karastan product lines and will allow us to offer personal, one-on-one meetings with our customers and conduct product reviews year-round," explained Alyssa Hawkins Cole, content and marketing manager, e-commerce department, Mohawk Home.  As a result, Karastan is not exhibiting at the Atlanta International Area Rug Markets at AmericasMart in 2019.

Instead, Karastan/Mohawk Home will focus on the east coast specialty market at High Point and the west coast specialty market at Las Vegas Market, and continues its outreach to national accounts with a strong presence at the semi-annual New York Home Fashions Market at 295 Fifth Avenue.
 
"In 2019, we are excited to expand our showrooms in both Las Vegas and High Point," Hawkins Cole continued. "This will allow us to create more dynamic product introductions and provide a better speed to market. The expanded showroom space will be complete in Las Vegas at the end of January."

With the expansion into an adjoining space, the Las Vegas showroom will be approximately 3,500 square feet of space.

While Karastan has plans for two new woven collections and extensions to best-selling existing collections, product information was not available at press time.

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