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Broadloom

Kaleen Debuts New Hook & Beam Broadloom Division

Kaleen is introducing a new broadloom division dubbed Hook & Beam featuring high-quality machine-made constructions offering a faster production time.

RugNews.com Editors
4/22/2021
broadloom sample display
Kaleen's expands its broadloom offering with the new machine-made Hook & Beam label.

DALTON, Ga. -- Kaleen Rugs & Broadloom is introducing Hook & Beam, a new division of high-quality machine-made broadloom carpeting. Unlike the company's existing Pure Life and Kaleen Broadloom lines, Hook & Beam is not handmade and can be produced at a much faster rate.

The new Hook & Beam line, which also offers a merchandising unit, features three different types of construction: Jaccard Loomed, Circular Knit, and Wilton Loomed. Kaleen has produced an informational video detailing the Hook & Beam range and its merchandising options. Samples of the new collections will be available soon.

"Hook and Beam was launched because we wanted to create something unique and new in the industry," company COO Monty Rathi told RugNews.com. "From texture to construction Hook and Beam offers designer style that we are known for in a high-end, machine-made product. We also wanted to expand our offering to attract new types of markets such as hospitality, designer to trade and expand our current custom rugs businesses.”



Kaleen's new Hook & Beam broadloom program offers a merchandising unit for retailers.

FIVE JACQUARD LOOMED COLLECTIONS

Hook & Beam has five collections in their Jacquard Loomed styles. Each of these styles is 100 percent imported wool and feature all-new color lines and combinations that have not been seen from Kaleen Broadloom in the past. The following collections make up the Jacquard Loomed styles: Lucky StarStar TimeNew DimensionNew Jewel and Crown Point.

13 CIRCULAR KNIT LOOM COLLECTION

Hook & Beam has 13 collections in their Circular Knit styles. Each of these styles is made using high-end New Zeeland wool. New Zeeland wool is known for its long stands, which make for a very strong yarn that provides texture and depth when spun.Hook & Beam’s Circular Knit loom is best described as a large sock or hosiery machine, which is the first-ever in the industry to be used to weave broadloom carpeting. The following collections make up the Circular Knit range: AlpacaValenciaBravo, LakeviewBeach FrontStunningRoyal FlushUnion SquareIncrediblePark LaneRegal EleganceEssex and Free Spirit.

13 WILTON LOOM COLLECTIONS

Hook & Beam has 13 collections in their Wilton Loomed styles. Each of these styles is 100% imported wool and feature exciting color lines and combinations that have not been seen from Kaleen Broadloom in the past.

Hook & Beam’s Wilton Loom pile is a continuous yarn, which produces a series of loop and cut-pile finishes. Our Wilton Loom styles feature space-dyed and hand-spun yarns in exciting colors. The following collections make up the Wilton Loomed styles: So RareStonebrookSouth PortGrand TraditionKings PalaceWindsong NaturalWindsong JewelCaptive NaturalCaptive JewelKeepsake NaturalKeepsake JewelKaleidoscope Natural and Kaleidoscope Jewel.


Kaleen introduces the new Hook & Beam program with an informational video that reviews the line.

KALEEN 2021 EXPECTATIONS


Monty Rathi, Kaleen's COO, discusses the founding of the company and what's in store in a new video.

Kaleen Rugs is celebrating 25 years in business and over 50 years in the textiles industry. The company has created a short, touching video on how the Rathi brothers got their start and what you can expect in 2021 from Kaleen. Watch the video here.

Added Rathi, “Hook and Beam will expand Kaleen’s offerings as a new broadloom solution. Our exciting new circular knit products, in New Zealand wool, can be side seamed which opens up more prospects in the builder and hospitality categories. The ability to produce these products using technology opens up our labor force, which allows them to create more new products coming in 2022.”

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