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Social Responsibility

GoodWeave Launches Public Service Advertising Campaign

GoodWeave has announced a public service advertising campaign “Tell Them I Made It” o connect consumers to the people who make the goods they buy and under what conditions.

4/21/2022
image of Loloi rug with good weave label
Loloi is among the 170 import and retail brands selling GoodWeave certified rugs and home textiles around the world.

WASHINGTON, D.C. -- GoodWeave, a global organization committed to ending child labour in supply chains, has announced a  public service advertising campaign “Tell Them I Made It”. The new PSA is designed to connect consumers to the people who make the goods they buy and under what conditions. The ads feature the names, faces and stories of children whose childhoods were restored because of everyday ethical purchasing decisions, and shines a light on GoodWeave’s mission to end child labor.

Among the GoodWeave licensed rug makers that participate in the program are Christian Millinger Handmade Rugs, Kush Rugs, Landry & Arcari, Loloi, The Fine Rug Gallery at Macy's, The Rug Company and Warp & Weft.

GoodWeave International is a nonprofit organization founded in 1994 by Nobel laureate Kailash Satyarthi. Its mission is to stop child labor in global supply chains through a market-based holistic and authentic system. GoodWeave brings visibility to global supply chains, gives voice to informal and marginalized workers, provides assurance that certified products are free of child labor, and restores childhood to vulnerable children so they can laugh, learn and play. GoodWeave has helped free, rehabilitate or educate nearly 9,000 children in India and Nepal.

According to the organization, in the 2020 joint ILO-UNICEF report the estimated number of children in child labor increased for the first time in two decades. The number has risen to 160 million worldwide – an increase of 8.4 million children in the last four years. This estimate reflects numbers at the beginning of 2020, before the pandemic began, and the ILO and UNICEF warn nine million additional children are at risk as a result of the pandemic.

To carry the GoodWeave label, licensed producers must meet the requirements of the GoodWeave Standard – a standard rooted in three unwavering principles:

-- No child labor is allowed
-- No forced or bonded labor is allowed
-- Workplace conditions are documented and verifiable

GoodWeave makes regular, unannounced inspections of all production facilities that cover tier one factories and all outsourced production, including homes, to verify compliance with this Standard. These producers also undergo a separate annual audit to document their performance against the standards. Furthermore each GoodWeave label has a unique code that can be traced back to the licensed producer.

trans-ocean ad spot hri rugs