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High Point, Home Accessories, Previews

Global Views Revamps Showroom, Unveils a Refined Brand Identity

Global Views unveils a redesigned showroom, a revamped brand strategy and is set to debut hundreds of new products at High Point Market.

10/20/2025
portrait of panelist for Global View discussion
Global Views hosts a discussion on branding with, from left, Christine Carney of Blackberry Farm Design, Noz
Nozawa of Noz Design and Workshop/APD content director David McEachin.

DALLAS -- Global Views, founded in 1996 and now part of the Surya Inc. family of brands, has announced a comprehensive brand refresh that reflects its evolution as a trusted resource for designers. Featuring a new logo, refined color palette, and updated visual identity, the refresh marks a confident step forward for the brand—celebrating nearly three decades of craftsmanship, creativity, and globally inspired design.

Shaped by dialogue and reflection with designers and artisans over the past two years, the initiative reflects Global Views’ thoughtful balance of heritage and modernity. It also reinforces the brand’s relationship with its complementary sub-brands: Studio|A Home, which brings an organic sensibility to the portfolio with natural textures and modern forms, and GV Design, which offers globally inspired essentials for everyday living.

“Our goal was to evolve Global Views thoughtfully—building on its strong reputation while shaping the brand for the future,” said Satya Tiwari, president of Surya Inc. “We’re strengthening our connection with the design community by expanding our offering and elevating the overall experience, ensuring our defining pieces continue to deliver the variety, quality, and relevance designers need for today’s projects.”

Added Parvati Tiwari, cheif marketing officer, Surya Inc., “We wanted the refreshed Global Views to feel both familiar and inspiring, a true reflection of our brand’s creative evolution. “Every aspect of the refresh, from how we present the brand to how we inspire designers, was guided by a renewed sense of creativity, authenticity, and connection. The updated visual identity and showroom experience reflect a more expressive and modern point of view—one that celebrates craftsmanship, global inspiration, and the beauty found in everything from bold statement pieces to subtle essentials.”

During the upcoming High Point Market, Global Views will debut more than 250 new introductions spanning furniture, lighting, accessories, and décor. New collaborations with Jennifer Farrell and Lemieux et Cie will be unveiled alongside an expanded collection with Citizen Artist. The showroom has been reimagined to enhance inspiration, storytelling, and the overall designer experience. Each vignette is thoughtfully composed to immerse visitors in the brand’s layered aesthetic where bold silhouettes, refined textures, and global influences come together in visual harmony. Also set to launch at market, is the Global Views Fall/Winter Lookbook, featuring curated design themes for the season. From sculptural forms and tactile materials to artful layering and global influences, the curation offers fresh inspiration for designers’ upcoming projects.

A redesigned Global Views website, set to launch in early 2026, will extend the refreshed identity into the digital space, offering an intuitive, content-rich platform that makes exploring collections and specifying products easier than ever. Designers and media are invited to experience the new Global Views at High Point Market, IHFC D220 and D213, from Oct. 24-29. Discover the brand’s reimagined showroom, explore new collaborations, and celebrate this exciting evolution in person.

Market programming includes:

A Toast to Design with Jennifer Farrell | Saturday, October 25 | 4pm - 5pm
Celebrate the unveiling of the Jennifer Farrell for Global Views Collection—a bold exploration of modern, nature-inspired forms brought to life through sculptural works and handcrafted artistry. Meet Jennifer, raise a glass, and experience her vision firsthand in an evening of design, conversation, and celebration.
RSVP here: https://www.globalviews.com/jf

Authentically Aligned: Building a Brand that Connects | Sunday, October 26, 3pm–4pm
In celebration of Global Views’ brand refresh, join BOH for a panel discussion on branding and how to successfully stand out in a crowded marketplace. In the world of interior design, your brand is more than just a logo — it's the story you tell, the emotions you evoke and the reputation you build. The Business of Home Podcast host Dennis Scully moderates a conversation with Workshop/APD content director David McEachin and designers Noz Nozawa of Noz Design and Christine Carney of Blackberry Farm Design, who explain how to define, refine and amplify a brand identity rooted in authenticity.
RSVP here: https://www.globalviews.com/boh

Brand Refresh Celebration | Sunday, October 26, 4pm-5pm
Join us for cocktails and hors d’oeuvres as we unveil the next chapter in the Global Views story. Experience the new look, reconnect with our team, and celebrate the details that continue to define us.
RSVP here: https://www.globalviews.com/brandrefresh
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