The  Joseph Abboud rugs will be rolled out to a broad range of home furnishings buyers during the High Point Fall Market, Oct. 22 to 27 at Nourison's new 5,000 sq. ft. permanent InterHall showroom at the IHFC building.

The first  Nourison/Joseph Abboud rug collection consists of five  groups of rugs, including  power-loomed and handmade constructions. Suggested retail prices range from  $499 to $1,119 in approximate 5x8 size.

"Joseph Abboud represents a timeless elegance, refinement, quality and classic style, which are also attributes that define the Nourison brand, " said Alex Peykar,a principal at Nourison. "I am confident that their brand recognition and appeal, coupled with our expertise in rug technology, manufacturing and distribution will lead to a successful program that will be beneficial to both companies," he added.

"We’re delighted to work with a company that has established itself as a leader in the global floor covering industry. Nourison’s manufacturing abilities combined with their focus on quality product and superior service is unparalleled. This partnership underscores our strategy to work with best-in-class licensees as the Joseph Abboud brand continues to expand," said Kenton Selvey, president of JA Brand Group.

The partnership with Nourison is part of an aggressive strategy to expand the Joseph Abboud brand as a leader in lifestyle products across all categories of fashion and home products, according to the Joseph Abboud organization..

At the same time, this licensing agreement will expand Nourison’s portfolio of home products into the realm of contemporary, high fashion that is characteristic of the Joseph Abboud brand, the rug maker noted. Bernardo Rojo, JA creative director, will work closely with the Nourison development team on the designs.

The initial collections include

Opus rugs are power-loom woven in China of New Zealand wool with a subtle abrash effect. The group features transitional dual tone designs. Suggested retail price is $799 for 5’3" x 7’5".

Handmade in India of 40% leather on a chenille base of polyester and cotton. The mixed media creates rich multi-textural effect.  Suggested retail price is $1,199 for 5’3" x 7’5".

The classic Joseph Abboud paisley arrangement has been modernized in scale and color palette. Power-loomed in China of New Zealand wool. Retail price is $799 for 5’6" x 7’5".

The combination of relief patterns on both bright and muted backgrounds creates an abstract contemporary design. Hand-tufted in India of 80% wool and 20% polyester fibers, the raised yarns create a unique texture. Retail price approximately $499 for 5’3" x 7’4".

Nourison is an international supplier of floor covering products. Nourison was founded in 1980 by the Peykar brothers and is now headquartered in Saddle Brook, NJ.

Joseph Abboud has diversified from a producer of men's suiting and sportswear to a wide array of product categories, including accessories, luggage, footwear, eyewear and home furnishings.