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Retail

Ernesta Opens First West Coast Showroom with California Expansion

Ernesta, a retailer of custom-sized rugs, opens its first West Coast showroom, located on Montana Avenue in Santa Monica, California.

9/23/2026
NEW YORK -- Ernesta, a retailer of custom-sized rugs, opens its first West Coast showroom today, located on Montana Avenue in Santa Monica, California. Situated in Santa Monica's tree-lined, upscale shopping corridor known for its mix of home-focused boutiques and design-driven retailers, the new space marks a key milestone in the brand's retail expansion, giving homeowners and designers on the West Coast a destination to experience Ernesta's elevated approach to custom rug design in person.

The Santa Monica showroom offers a welcoming space to explore Ernesta's full assortment of wool, natural fiber, and performance rugs firsthand. Through one-on-one consultations with Ernesta's in-store design team, customers receive expert guidance and enhanced local support throughout the design process. The showroom also offers white-glove delivery and installation, along with expanded customization capabilities, including stair runners, corner shapes, and custom cutouts.

"Santa Monica marks an exciting next step in our retail expansion, and our first showroom on the West Coast," said Jennifer Parker, Chief Sales Officer at Ernesta. "We've seen strong demand from California clients who want a more personalized approach to rugs, something designed specifically for their space, rather than off-the-shelf. This showroom gives homeowners and designers across Los Angeles a dedicated place to work directly with our team, see our full range firsthand, and create pieces that are truly their own."

Founded in 2022, Ernesta is the leader in designer-quality custom rugs, offering to-the-inch sizing in as little as two weeks. The Santa Monica showroom marks the brand's 12th location, reflecting a measured approach to expansion centered on a personalized, omnichannel shopping and design experience. The opening also reinforces Ernesta's commitment to premium, made-to-order rugs sized to the inch for a precise fit. That commitment extends to a continually growing product assortment, most recently with the Earth Tones Collection, four new styles in premium natural materials like 100% wool and viscose. As its showroom footprint grows, Ernesta continues to pair that precision with higher-touch service nationwide.

Ernesta Santa Monica is located at 1308 Montana Ave, Santa Monica, CA 90403, and is now open Monday-Saturday 10 a.m. to 6 p.m. and Sunday 11 a.m. to 5 p.m. For more information about Ernesta Santa Monica and its offerings, visit https://www.ernestarugs.com/locations/.
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