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Dynamic Rugs Reports Q3/Q4 Sales Up Over 2019 as Demand for New Products Surges

Dynamic Rugs' anticipates Q3 and Q4 sales will be above 2019 levels and notes that inventory continues to move fast as clients stock up, and the company rolls out new area rugs.

Lisa Vincenti
image of blue and ivory medallion type rug
Darcy by Dynamic Rugs was a hit for its mix of traditional Persian motifs and modern construction and colors.

FREDERICK, Md. -- Dynamic Rugs reports strong business in the third and fourth quarters as its big box and e-commerce buyers stock up on new product.

"Our clients are looking for new products -- our inventory is moving fast and we’re constantly updating it to ensure our customers have live data," said Matthew Rouhanian, founder. "We’ve also hired more warehouse staff to keep up with the fast-paced flow of inventory coming in and out. Despite demand being high, we have ensured we always have quantities our customers need."

To keep up with demand, Dynamic Rugs introduced seven entirely new collections for the third quarter and also added several new designs and colorways to pre-existing collections. During the fourth quarter, another seven new collections are being introduced as well.

"What our big box and e-commerce customers come to us when they want either the “better” or “best” categories fulfilled. We invest a lot of time and resources to quality check our products before they ship, make sure we invest in reputable factories overseas, and do extensive research every day to forecast fashion trends," Rouhanian said. "In addition, we always make our margins as narrow as possible to get our customers the price point they want, but always without sacrificing quality and fashion."

Dynamic Rugs' Elm collection features transitional looks made of recycled cotton and polyester chenille that were a hit with buyers.

Said Anoosha Rouhanian, "The first half of the year hit the world like a ton of bricks. We were going full-speed after Domotex in January, anticipating more growth, and then of course, disaster struck. For a few months, things dropped off, and once retail stores opened back-up, our buyers were cautious when placing orders. But soon enough, buyers saw that people were eager to make their homes their new sanctuaries. So sales increased and we’re up significantly from the beginning of the year, and if we were to compare this  point in time to the same time last year, then we would be up as well."

Despite the challenges of 2020 -- the company, which hasn't presented its latest rollouts in-person in either Las Vegas or New York, note that working digitally has given Dynamic Rugs -- and its buyers -- more flexibility to accommodate to buyers’ schedules and be always available. "We are no longer rushed to show as many collections as we can during a confined time," she said. "Additionally, in advance of our meetings, we are sending buyers high-res photos and informational packets so they have something to reference as we go through our virtual showroom tour. We are also keeping our digital catalog as up-to-date as possible and be quick to provide any photography that may be needed."

Among Dynamic Rugs' top sellers for the fall and winter are:


Among the top hits at Dynamic Rugs were its reversible Cassi collection because it is made of 100 percent recycled cotton.

Dynamic Rugs buyers were excited with the new Cassi collection because it is made of 100 percent recycled cotton and reversible. "Cassi has our customers super excited because it is 100 percent recycled cotton with a superb quality," Anoosha Rouhanian continued. "It’s dense and tight because it’s machine-made, which makes it unique since often, product that are made of 100 percent recycled (or even partially recycled) are hand-made. And on top of that, it’s reversible and has fringe."


Hand-tufted of wool, Darcy features a colorful base with an ivory overlay design that resonated with buyers.

A pure wool hand-tufted collection from India, Darcy features a high-low loop with a colorful base of either taupe, navy/gold, denim, teal or charcoal, and an ivory overlay design. "It’s a great juxtaposition because the overlay is an intricate Persian design -- customers are loving the marriage between modern and traditional," she said.


Machine-made of a blend of 42 percent recycled cotton and 45 percent polyester chenille, the Elm collection features a latex backing and heavy hand.

The Elm collection by Dynamic Rugs is crafted of a blend of 42 percent recycled cotton and 58 percent polyester chenille with latex backing and a heavy hand. "Transitional designs have always been strong and there’s a large consumer base for this style, but adding the fact that it’s recycled cotton and has a latex backing, make it an extremely marketable product," she said.


With a playful fringe and mix of black and colorful yarn, Dynamic Rugs' hand-made Shine collection was a hit with buyers looking for boho-inspired looks.

A Dynamic Rugs office favorite, Shine is handmade in India of 100 percent cotton, with a soft hand. "The weaving is absolutely gorgeous, using black yarn as an accent against the colorful yarn," said Rouhanian. Shine rugs are hand-woven against against a colorful background with a playful black-and-white fringes.
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