ATLANTA - Dynamic Rugs introduced a space dyed jute collection in a proprietary construction at the Atlanta International Rug Market earlier this month, and unveiled 12 new collections making it the largest launch in the company's history.  A record-breaking 500-plus designs are included in the new offerings, which will be introduced to retailers attending Las Vegas market next week at World Market Center showroom A-432.

The Casual collection, a hand-tufted jute series with an all-over loop texture, is the first of its kind in the industry said Matthew Rouhanian, president, Dynamic Rugs.  "It is proprietary for now," he quipped. "No one else has it yet and the reaction has been great.  It is surprising people because they're used to seeing hand-knotted jute and this is hand tufted; the colors are also very new."

According to Katie Stewart, the company's director of product development, the Casual series is unique in its combination of space dyed jute yarns to create colorful patterns against crisp white backgrounds.  "Natural fiber rugs are a hot item in the market, and this as an innovative way of using jute that is functional but sophisticated. The hooked texture and tight, dense tufting make for a durable, resilient pile," Stewart explained.  The Casual collection is offered in four globally-inspired transitional patterns and six colorways at $440 MSRP in 5x8.

Included in Dynamic Rugs' introductions is the Flair collection, a machine-made, plush pile polypropylene range with a high sheen in abstract designs and fashion colors. Debuting in four patterns and seven colorways, the line features a modern color palette with an emphasis on blues and greys. Machine made in Belgium, Flair has an MSRP of $400 in 5x8.

The new hand-tufted Vogue collection, a blend of 90% viscose and 10% wool is distinguished by a silken finish and soft luster and retails at an MSRP of $18/square foot; and the luminous viscose Regal ($10/square foot, made in Belgium), includes seven distressed vintage patterns in 16 colorways, with key tones such as blue, teal, grey and neutrals.

Another new collection called Regal is machine-made of viscose in Belgium in distressed designs with a handmade look.  Regal will be shown in seven patterns and fashion colorways including blue, teal, grey and neutrals, and will retail at $400 MSRP.  Also new is the reversible Topaz collection, hand-tufted in India of wool with small detailed patterns and rich surface texture. Topaz features eight designs in a natural palette at $320 MSRP.

Dynamic Rugs has also released several new colors to existing bestselling collections, including the popular Ancient Garden, where traditional designs are refreshed and updated with a new soft color palette of grey, neutrals, and blues. The company will also showcase Marsala, Pantone's color of the year 2015 in the machine made polypropylene Melody collection, MSRP $600 in 5x8.

07.27.15