"Grund's 25-year old history is cemented in the idea of leading the pack, so here at Grund America we are building on that legacy. We look forward to showing up in Atlanta for an audience who might be surprised, not just at us being there, but also at our innovative rugs, our modern fabrics and our European craftsmanship being the best they have ever seen and felt," says Michael Twer, vice president and general manager of Grund America.
Twer told RugNews.com, "It is important for us not just to offer a picture, but to deliver our products first-hand to these retailers [attending Atlanta market] so they see why we are a 'must add' to pass along to their consumers." He said the company's future goal is to bring a textile factory back to the Carolinas. "We plan on changing the perception that bath rugs are disposable. In the end, our Grund rugs are guaranteed to last more than 5 years, dozens of washes, and provide the most luxurious comfort.
"As the global leader in bath mats and accent rugs, Grund America is excited to offer the American consumer more elegant choices when updating their home and bath décor. Our rugs are made of the finest raw materials, and Grund's vertical manufacturing process ensures the highest quality standards while producing the industry's best and most vibrant colors.
Grund America will premier its plush, reversible organic cotton Puro bath rugs at Atlanta International Gift & Home Furnishings Market.
The new Organic Cotton collection brings eco-luxury to consumers seeking to not only purchase organic food items but who have a desire to use organic products throughout their home. The company saw a need for a conventional cotton alternative as consumers gain awareness regarding the dangers associated with conventional cotton production, particularly with the large amounts of carcinogenic pesticides required that pose a risk to humans, wildlife and the environment.
The company reports that the Grund Organic Cotton collection is made with 100 percent organic cotton yarn that is certified by GOTS (Global Organic Textile Standard), the worldwide leading textile processing standard lab.
The Grund Organic series is available in a soothing neutral color palette with fourteen earthy colors like Pebble Grey, Driftwood and Green Tea. Each style comes in three standard sizes, 17x24, 21x34, and 24x40. The series includes the basic Lao mat with a simple border design, the 2-sided reversible Puro bath rug with border design, and premium Namo bath rug with skid-resistant backing.
All rugs are suitable for machine washing at low temperatures and maintain color after hundreds of washes. The company also boasts an unheard of industry best five-year warranty. "We are particularly pleased to offer this five-year warranty. We believe it shows our commitment to quality and product integrity which gets to the heart of the Grund mission with the same core values Mr. Grund envisioned when he founded Grund 25 years ago," Twer says, adding that the rugs are available at an affordable price point ranging from $19.99 to $79.99.
Grund rugs are available for purchase online at Bed Bath and Beyond, Wayfair, Home Depot, Overstock, Amazon, and the company's website, Grund America, where special offers are often available.