And as rug companies become ever-more sophisticated marketers -- with programming, parties, celebrity appearances and promises of sneak peeks at the next hot trend -- they're luring new customers to their showrooms and snagging appointments for line reviews. Outdoing itself this market, KAS held designer events with licensing partners Libby Langdon and Jewel Branding (Hang Ten). Loloi's showroom was overflowing with fans of Rifle Paper Co., and its founder artist Anna Bond. And Jaipur Living added a new program to win over buyers looking for a fun timeout from shopping: a hands-on class in paper marbling.
Tour RugNews.com's exclusive coverage of People and Parties, Part 1 with companies from Art Resources to Loloi. And don't miss Part 2 featuring companies Momeni through Unique Loom.
ART RESOURCES

At the Art Resources showroom, Max Moussavi shows a preview of a new Classic Revival collection set to debut at Domotex in January. The designs are boldly colored, in predominately silk, combined with wool.
CAPEL

In front of a Capel one-of-a-kind rug are Cameron Capel, Cory Appleman of Carol Bancker Vietor Interior Design, Rye, New York, Jamie Schreiter of Capel, Carol Vietor of CBVID, and Nancy Schuville of NHS Interiors in Huntington, New York.
CREATIVE TOUCH

Baki Ildiz of Creative Touch shows off the new Patina pillow collection based on the original artwork of artist Sarah Sczepanski. The pillows, a big draw at market, are created by digitally printing on Belgian linen, and are a prelude to a rug collection.
FEIZY

Feizy's Michael Riley and Cameron Feizy flank Pete Fowler and Krista Selman of Tuesday Morning in front of the best-selling Micah collection.
HAROUNIAN RUGS INTERNATIONAL

David Grasse presents HRI's new Market Square Tower showroom and custom and designer programs to Daniel Lubner of Clive Daniel Home, based in Naples, Florida.

At the company's main showroom in IHFC, HRI execs Greg Jordt and Diana Samuels flank Stephen Silveira of Alpine Home in Tahoe City, California.
JAIPUR LIVING
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In addition to its poplar henna tattoo parties, CEU seminars and more, Jaipur Living enticed retailers and designers to its Showplace showroom with its first paper marbling event held on opening day of High Point Market.
JAUNTY
Kami Navid of Jaunty presents new collections to Lisa Smith of Lisa Smith Interiors, and Diane Smith of Irongate, both in Bloomington, Indiana.
KALEEN
From left, Monty Rathi of Kaleen, Rhiannon Esposito and Rob Leahy of Fine Rugs of Charleston in Charleston, South Carolina, and Blake Dennard of Kaleen take time out from a line review to pose for a photo op for RugNews.com.
KAS
Santhi Yarlagadda of KAS with Lucy Murse, John Murse and Jesse Murse of Rugs as Art in Sarasota, Florida, and KAS Rugs' Hari Tummala and Jim Ford.
KAS licensing partner Libby Langdon shows off her new Hamptons in-out rugs at the KAS showroom, where she held a book signing and educational design seminar entitled 'Courting the Small-Space Client: Design Tips for this Growing Demographic.'
LOLOI

Anna Bond, founder and creative director of Rifle Paper Co. (second left) poses with High Point Market fans at a jam-packed art signing and launch party for Rifle Paper x Loloi, a collection of area rugs and accent pillows.

John Thompson of Loloi poses with Priscilla Hyatt and Dianne Davant of Dianne Davant & Associates, of Stuart, Florida, and Banner Elk, North Carolina.