|
BEST OF HIGH POINT: THE MARKET'S TOP AREA RUGS, PART 2
|
HIGH POINT, N.C. -- Among the hundreds of new area rug introductions at High Point, RugNews.com brings you a snapshot of this fall's best sellers.
These market hits featured innovative designs, textures, weaves and colorations in top trends that show shoppers were looking for. What's more, some of the hottest area rugs at market were from the latest crop of license programs to debut in area rug showrooms, including Bokara, HRI, Loloi, Momeni, Nourison, Samad and Safavieh, and featured names such as Madcap Cottage, Lauren Ralph Lauren, Rifle Paper Co. and Wesley Mancini. And that doesn't include popular, existing licensed programs, such as ED Ellen DeGeneres and Calvin Klein, among others, who are also adding to their lines.
Below find RugNews.com's exhaustive report from the trenches, as we source the best-sellers from companies from Loloi to Unique Loom. And make sure you don't miss Part 1 that tours hits from Amer Rugs to Kas Rugs. (In addition, make sure to check out our roundup of area rug people and parties Part 1 and Part 2.)
LOLOI
Among Loloi's new Rifle Paper Co. collections, Les Fleurs pictured, had fans lining up to check out the first designs.
Loloi debuted its latest license program with popular stationary and lifestyle brand Rifle Paper Co. which debuted several collections based on the company's iconic illustrations (Les Fleurs shown).
Loloi also rolled out new looks from other popular licensed programs, including new cutout elephant and tiger rug designs by Justina Blakeney, several collections in the successful Magnolia Home by Joanna Gaines program, and three new collections from ED Ellen DeGeneres.
Loloi continues to invest in its successful Magnolia Home by Joanna Gaines license, introducing several new collections including a series of farmhouse inspired flat-woven jute plaids.
LR RESOURCES
The new value-driven Antiquity collection from LR Resources was among the company's market hits.
Two smash-hits at LR Resources were its debuting Antiquity and Divergence collections. The value-driven Antiquity scored for the quality, color and design it brings to the indoor-outdoor category, with polypropylene patterns woven to look like vintage Persian Rugs. "The response has been very, very good. The fact that it can be used outside is pretty unique for the look," said the company's Mike Thompson.
Aptly named to represent the diversity of its designs, the new Divergence collection features looks from contemporary to Persian Kazaks. Hand-tufted of wool, Divergence rugs retail $249 -$299 for a 5x7 depending on retailers' markup. In addition, LR Resources continues to promote its successful Naturals collection, which was expanded along with the popular Bleached Naturals range.
A detail of a new Persian Kazak design from LR Resources' best-selling Divergence collection.
MOMENI
Momeni introduces its playful Madcap Cottage licensed program at fall market and buyers were loving its updated English Cottage designs.
Momeni took the wraps off its adventurous Madcap Cottage x Momeni area rug program, featured above, at the fall market. On everyone's must see list, the new range reworks classic English Cottage looks in a playful mix of colors and patterns, including the Under a Loggia collection's Monserrat design, shown below.
Featuring a whimsical mix of patterns and colors, this Under a Loggia design from Madcap Cottage x Momeni debuted at market.
NOURISON
Nourison's partnership with designer Christopher Guy adds fresh designs for the fall market.
Nourison continues to add to several of its licensed programs and at High Point rolled out new styles in its popular partnerships including the luxe Christopher Guy area rug collection (shown above), Kathy Ireland Worldwide, below, and new looks for the Calvin Klein area rug program.
An abstract design from the best-selling new Sahara collection by Kathy Ireland for Nourison was introduced at High Point Market.
ORIAN RUGS
Orian Rugs reworks traditional styles in its fashionable machine woven Alexandria collection, a High Point top seller.
Orian captured the attention of buyers looking to meet growing consumer demand for traditional designs with its Best of Market Alexandria collection. With 20 low-profile, Old World designs, the line resonated with patterns from Heriz to Serape, Bokara and Kazak, but it's machine made for consumers looking for performance. Alexandria features distressed borders and antique effects, plus a new color creel with fashion tones of spice and orange balanced by greens and blues.
Another big hit for Orian, its "soft story" continues to do well, with the plush Riverstone in a palette of grays and beiges in an assortment of transitional and contemporary looks added to complement the successful Cotton Tail and Cloud 9 series.
Orian's new Riverstone assortment features the colors and plush hand buyers were looking for at High Point.
ORIENTAL WEAVERS
Oriental Weavers' new Toscana collection updates classic looks in neo-traditional colors.
Oriental Weavers continues to focus its area rug introductions on its trend-driven forecasts, and the Toscana collection (above), was a hit with market shoppers looking for warmed up palettes. Toscana features updated classic traditional looks in neo-traditional shades of saffron, coral, bright apricot and blood orange paired with teal, ash blue, charcoal and oatmeal. The range is machine-woven in a high-density durable construction in a blend of space-dyed nylon and polypropylene yarns.
Also a hit were the contemporary and modern designs of Carson, made in the U.S. of 100 percent polypropylene. Machine-woven in a soft, textured yarn in a high-pile the collection combines matte pigmented colors with modern patterns for a comfortable, livable look.
The machine-woven Carson collection from Oriental Weavers features a soft, textured yarn in a high pile with matte pigmented colors.
RIZZY HOME
Rizzy Home's step-up collection. Artistry features a hand-knot look that is power-loomed of wool and viscose.
Rizzy Home's recently introduced Artistry range, above, the next generation of its popular Gossamer collection, was a hit at High Point. Featuring a hand-knot look, Artistry rugs but are power-loomed from a blend of 80 percent New Zealand wool and 20 percent viscose, for shine. The rugs are then hand-washed and hand-carved.
Also, grabbing the attention of shoppers is the new indoor-outdoor Villa collection, made of the company's own PET yarn. "Rizzy is the largest recycler of plastic water bottles in India. We recycle 1.8 million bottles a day," explained Steve Roan, Managing Director - The Americas.