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Retail

At Home Launches Design Rewards, Evolving Its Loyalty Program

New program builds on insider perks to deliver a more rewarding member experience shaped by customer feedback.

9/22/2026
DALLAS -- At Home, a destination for stylish, approachable design, today announced the launch of Design Rewards, an evolution of its Insider Perks loyalty program. Design Rewards helps At Home better understand, recognize and celebrate shoppers, creating a more personal shopping experience while giving members more ways to save and style their homes.

With Design Rewards, members earn points on every purchase in-store and online, unlock exclusive experiences and offers, and gain access to benefits tailored to how they shop and engage with At Home.

More Ways to be Rewarded

Building on Insider Perks, Design Rewards centers the member experience around four key areas:

Value: Every purchase counts toward future savings. Members receive a $10 Design Reward for every 1,000 points, with base members earning four points per dollar and VIP members earning five points per dollar. At Home credit cardholders earn 50% more points.
Recognition: Design Rewards helps At Home better acknowledge members' relationships with the brand across stores and online, while rewarding deeper engagement with differentiated benefits and experiences for VIP members, At Home credit cardholders and PRO program participants.

Access: Members get more opportunities to shop first, with exclusive offers, sneak peeks, member-only shopping events and early access to select products before they are broadly available.

Personalization: By listening to what customers share through their ongoing relationship, At Home can make the overall shopping experience more relevant across channels, with tailored recommendations, rewards and inspiration based on how members shop and style their spaces.
"Design Rewards goes beyond simply offering another coupon. It gives us a better opportunity to understand our customers and make their experience more relevant to them," said David Coulson, Head of Loyalty and CRM at At Home. "Ultimately, that allows us to create richer, more meaningful moments with our customers around the homes, celebrations and experiences that matter to them."

Customer Feedback at the Center of Design Rewards

At Home conducted extensive customer research while developing Design Rewards, asking shoppers to evaluate different combinations of program features and identify what mattered most to them. Their input directly influenced key elements of the program, including the new $10 Design Reward structure and an increased emphasis on benefits beyond savings, while reinforcing that members value experiences and access alongside monetary savings.

That dialogue will continue after launch. Following pilots in select markets, At Home is developing an ongoing customer community and panel to gather input on Design Rewards and the broader shopping experience, helping inform the rollout and how the program evolves over time.

Discover the New At Home

Design Rewards arrives as At Home continues to elevate the shopping experience with an expanded assortment, greater emphasis on quality, materials and trend-forward design, and a more curated approach that makes it easier to discover furniture, décor, seasonal collections and more for every style and budget. The program gives members more ways to engage with and benefit from this evolving At Home experience.

Program Availability and Membership Details

Design Rewards is free to join and is available at all At Home store locations and online. For complete program details and terms and to discover the new At Home, visit www.athome.com/design-rewards and follow @AtHomeStores on Instagram and TikTok.
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