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Las Vegas, Show News & Business

ANDMORE Rebrands Temporaries as First Finds for Summer 2026 Debut at Atlanta Market, Atlanta Apparel and Las Vegas Market

4/16/2026
ATLANTA / LAS VEGAS – ANDMORE will debut First Finds, a new brand for its temporary exhibits, beginning Summer 2026 at Atlanta Market (June 9-14, 2026), Atlanta Apparel (June 9-14, 2026) and Las Vegas Market (July 26-30, 2026).

First Finds redefines the role of temporary exhibits—celebrating them as a discovery-driven destination for thousands of emerging brands, new products and early access buying opportunities. The new name reflects the core behavior already happening in these spaces: buyers come to find what’s new—often before it reaches the broader market.

The rebrand is grounded in extensive buyer and exhibitor feedback, which highlighted both the opportunity and the challenge. Temporary exhibits have long served as the industry’s “IRL incubator”. First Finds brings that focus into view with a more intentional, energized experience.

“Buyers come to market to discover what’s next—and First Finds puts that experience front and center,” said Amory Wooden, EVP and CMO of ANDMORE. “This is where new ideas show up first, where emerging brands gain visibility and where buyers can uncover products before they scale. It’s about capturing that moment of discovery and building the experience around it.”

Key elements of First Finds include:
 
• Early access to emerging brands and under-the-radar products
• A more approachable, flexible environment for both buyers and exhibitors
• Increased emphasis on connection and relationship-building
• A heightened sense of urgency and excitement with expanded collections and amenities
•Thousands of lines will be organized into curated neighborhoods, thoughtfully organized by product category and aesthetic—ensuring optimal ease of efficiency and discovery for buyers moving across ANDMORE’s markets.

Attendees can expect enhanced programming, activations and on-site experiences designed to bring greater energy and visibility to First Finds and reinforce its role as a hub for discovery.

About First Finds:

Atlanta Market: HERE
Atlanta Apparel: HERE
Las Vegas Market: HERE

Register for Markets:
 
Atlanta Market: HERE
Atlanta Apparel: HERE
Las Vegas Market: HERE
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