NORCROSS, Ga. -- Amer Rugs will unveil the most ambitious new product launch in its history during the Atlanta International National Area Rug Market at AmericasMart, Jan. 10- 14, 2018.

Amer's diverse introductions will include eleven all-new collections, and new designs and colorations will be added to existing collections to expand the depth and breadth of the company's growing product assortment.

Continuing its legacy in and commitment to fine handmade rugs, Amer will add numerous new patterns and colorways to its current hand knot offering. "Capitalizing on the tremendous success of Cambridge, our first Wilton loomed collection which we launched in July 2017, Amer will introduce five additional machine made collections, each uniquely Amer in terms of styling, fashion, and value," said Joe Barkley, vice president of sales and marketing, Amer Rugs.

The Manhattan collection by Amer is machine woven in Turkey of polypropylene in fashion colors and whimsical Bohemian designs.

Amer also projects continued growth of its hand tufted and flat woven collections in 2018, and will expand those categories with six new assortments in January. Barkley noted that designs and the handiwork of Amer's artisans combine to appeal to Millennials and other targeted end use consumers in debuting collections for 2018.