DALTON, GA – Kathy Ireland, a brand partner for Shaw in the company’s broadloom and rug divisions, has introduced her fifth book, Real Solutions for Busy Moms: Your Guide to Success and Sanity. To promote the book, which discusses the designer’s relationship with her home categories like Shaw flooring, Ireland recently conducted a nationwide media tour which included major appearances on NBC’s The Today Show, Hannity, Fox & Friends, The 700 Club, Mike & Juliet, Extra, Larry King and co-hosting CBS’s The Early Show.

“Kathy is not only a great brand partner to Shaw, but a strong advocate for the female consumer,” said Reggie Newton, vice president of residential marketing for Shaw. “We are proud to work with her and congratulate Kathy on the success of her fifth book. Best of all, Kathy lives what she communicates. She is a real mom offering Shaw products that provide real solutions from recyclability to durability for her consumers.”

During the book’s media tour, Ireland met with key national consumer publications on behalf of Shaw. With samples in tow, Ireland communicated the message of quality, performance, style, color, design and sustainability to an audience of editors from leading publications, including Better Homes & Gardens, Family Circle, Ladies Home Journal, Parents, Redbook and Woman’s Day.

“As the Kathy Ireland Worldwide Brand grows, it provides value for Shaw Flooring Network retailers,” said Newton. “The success of Kathy’s book and the consumer impressions she gained from her tour are a win for all of us. From the content of her book, to her numerous media appearances, Kathy integrated her relationship with Shaw into her media tour which is invaluable as the Shaw/Kathy Ireland brand is recalled by the consumer in-store. ”

"I love the opportunity to connect with people and explain the success behind our 10 year partnership with Shaw,” said Ireland. “Our brand promises fashion, value, quality and safety. Kathy Ireland Home by Shaw delivers powerfully on each and every promise. In fact, Shaw is the foundation of our design programs.”

In her new book, Ireland provides a roadmap for dealing with tough times by exploring core issues that moms discuss daily, including managing money, establishing a happy home environment, developing a healthy lifestyle, keeping children safe, finding and living their passion, and balancing all of that with their personal needs as a mother.

Real Solutions for Busy Moms: Your Guide to Success and Sanity was published by Howard Books/ A Division of Simon & Schuster Hardcover and retails for $23.99.

Kathy Ireland is chief designer and chief executive officer of Kathy Ireland Worldwide (KIWW), whose mission is “…finding solutions for families, especially busy moms.” UCLA named Ireland one of the top ten advocates for women’s health in America.

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is a carpet manufacturer and floor covering provider with more than $5 billion in annual sales. The company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide.   

06.30.09