DALYN INTRODUCES NEW CORPORATE BRAND IDENTITY

DALTON, GA. --  Dalyn has introduced a new brand identity, reflecting the experience, innovation and passion of the company, according to David Adams, executive vice president. 

"The new identity focuses on 'Beauty Beyond the Surface,' meaning beauty in the designs, beauty in the simplicity of the program, beauty in the making of the rug and beauty in working with a company such as Dalyn," said Adams.

 Dalyn is a specialist in customized rugs.“Through our 30 years of experience, we’ve been able to revolutionize the custom rug ordering process,”  Adams said. “We have taken a product that has always been desirable, but stigmatized as complicated and slow, and made it affordable, simpler and faster for both the retailer and consumer.” 

Adams explained that custom rugs can be created through the  corporate website by retailers via Dalyn’s new Virtual Custom Rug Builder. Designs and color swatches can also be viewed in the store and ordered via fax or phone.The rugs are customized in the US, with a turnaround time of two weeks.

  “We’re focused on our customers with a can-do attitude. That’s a great testament to the type of company we are.  We care about what we’re doing,” said Adams.

The new brand is supported by the introduction of an expanded line of custom rug collections and value-oriented stock products.

Eight new custom collections and six new stock collections will be introduced at the Atlanta International Rug Market in Dalyn’s 6,000 sq. ft. space located at 6-C-5.  The suggested retail price range is $399 to $799, depending on the quality.

Additional product introductions will be made through 2010.

Dalyn’s new brand also includes new deck boards, rug labels, brochures and an updated website. 

The new website will have informational pages for consumers to learn more about Dalyn and its products. A retailer login will grant  access to the Virtual Custom Rug Builder, and also allow retailers to view the running line collections.   The new website will be completed in January 2010. 

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