SAMAD AND  S.N. KAPOOR IN JOINT
VENTURE TO FORM NEXUS RUGS

Nexus execs, left to right: Varun Pardell, David Samad, S.N. Kapoor, Vikram Kapoor and Malcolm Samad.

E. RUTHERFORD, NJ --U.S. importer Samad and Indian hand-knot rug maker S. N. Kapoor, of Jaipur, India, have formed Nexus Rugs, a new worldwide rug company.

Nexus will make its debut Jan. 14 to 17, 2012 at Domotex in Hannover, Germany. The company will be located in Hall 20, stand B-25.

 
One of the new Nexus hand knotted rugs produced as part of a joint venture between S.N. Kapoor and Samad. Retail price range will be  $1,950 to $5,950 for 6x9.

"Nexus Rugs combines  the skills of a venerable hand-knotted rug manufacturer in India, the marketing and distribution force of a  North American importer and the collective power of both companies'  design capabilities," according to the joint announcement.

The logic behind the joint venture is simple, according to the companies. "As access to skilled weavers in India becomes more constrained, rug importers require absolutely reliable sources. Simultaneously, uncertainties in European and North American markets force capable rug producers to be increasingly selective in engaging with rug importers," the companies said.  

"By collaborating, the strengths of two great firms combine to benefit both companies, as well as rug retailers and their clients. "

S. N. Kapoor began working with Samad in 1995, producing a series of award-winning collections.  

Traditionally, producers and importers sit at opposite sides of the table, bending toward each other as necessary or convenient, but remaining at a distance from each other, according to the company statement. " By sharing ownership in one company, the 'table' disappears and all aspects of engagement are mutualized, creating constructive synergies from planning stages through marketing."

12.21.11