MECCA IS NEW OWNER OF
PERSONALIZED DOORMAT CO.

Personalized doormat in filligree design

LAKE MARY, FL - Jill Mecca has purchased The Personalized Doormat Co.  The e-commerce site was purchased from Walrus Brands co-founder Gregory Lilien.

Personalized Doormats offers a range of front door mats ranging from the luxury coir doormats to sports logos and holiday designs. Retail prices range from  $29 to $149.  The mats can be customized with up to 10 lines and can be designed on the company's €˜Write Your Own Mat' virtual online program. 

"Doormats have always been a practical first line of defense in keeping your home cleaner," said Mecca.  "But that  doesn't mean they can't be beautiful and reflect your name and/or your personal style as well."  That is why she developed the slogan, "Creating Grand Entrances," for the company.

Founded in 2002, The Personalized Doormats Co. is strictly an ecommerce website retailer.  Expansion to bricks-and-mortar stores is expected in the future with programs being developed for plant nurseries and other specialty stores.

11.20.07