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WOOLRICH HOLDS ANNUAL PARTNER
SUMMIT DURING HIGH POINT MARKET
From L to R: Jody Kerr, JLA Home; Eileen Bradley, JLA Bath; Ashley Wu, JLA Home; George Kerr, JLA Home, Kathryn Phillips, JLA Bath; Chad Turney, Shadow Mountain; Tonya Turney, Shadow Mountain; Bill Herren, Whitecraft; May Swenson, PM&J; John Hoyt, Picture Source; Sharon Kepley, Woolrich; Nick Brayton, Woolrich; Bev Semmann, Rowe Pottery Works; Gary DeGaetano, Woolrich; A.J. Dewey, PM&J; Brent Hollowell, Woolrich; Belinda Lavender, Whitecraft |
WOOLRICH, PA – Executives from Woolrich and its home furnishings brand partners met for the ninth annual Brand Partners Summit during the recent October High Point Market.
Sessions included a corporate business overview, strategic planning, and ongoing branding initiatives. The group also shared ideas for growth and reviewed new products and style directions planned for the coming year.
Attendees included executives from Woolrich Home as well as licensees JLA Home, Shadow Mountain, Whitecraft, Picture Source, Mohawk Home, Rowe Pottery Works, and PM&J. Other participants included licensing and marketing executives from Woolrich and The Media Matters, agency for the Home division.
The meeting was held in the JLA Home showroom that earlier this year debuted as the new bedding ensemble licensee for Woolrich.
“Having our brand partners come together to exchange ideas is invaluable,†said Nick Brayton, director of domestic licensing. “It not only enhances the brand’s collaborative nature, but they leave with tools to successfully develop, promote, and sell Woolrich furnishings,†he added. “By sharing our unique perspectives on the marketplace, we all come away with a better understanding of how to meet consumers’ evolving needs.â€
11.16.11
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