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10122015 Surya Appoints Haste to Lead Lighting Category

10/12/2015


John Haste

SURYA APPOINTS INDUSTRY VETERAN JOHN HASTE TO LEAD LIGHTING CATEGORY EXPANSION


CALHOUN, GA - Surya has named longtime home furnishings industry professional John Haste to the newly created position of senior vice president of Business Development. In his role, Haste will focus on growing Surya's lighting business, working closely with the brand's sales, product development and sourcing teams to create a product roadmap and strategy for increasing lighting penetration in Surya's key business channels.

Since its launch in fall 2013, Surya's lighting category has achieved year-over-year revenue increases of more than 200%, making it the brand's fastest growing product category. The line currently includes 350+ trend forward options - including table, floor and task lamps, along with weather-resistant outdoor lamps - all of which are available across a broad range of lifestyles and price points.

"As our lighting business continues to gain strong momentum among our retailer and designer customers, we decided it was the right time to bring in a seasoned professional who can help us to take the category to the next level," said Satya Tiwari, president, Surya. "John has a proven track record of identifying and developing new market opportunities for multiple categories within the home furnishings industry including, most recently, the $5.85 billion lighting segment. He pairs great business insight with a firm understanding of what it takes to create a winning strategy for long-term growth and will be a great asset to the Surya team."

Haste has spent more than 20 years in senior leadership roles, where he has managed business operations, along with sales and marketing functions - specializing in developing new product lines and distribution channels to generate organic growth and revenue. Previously, he served as senior vice president of Sales & Marketing for ELK Group International, a key player in the lighting showroom and furniture/accessory distribution channels, where he launched a new division and oversaw multiple major corporate acquisitions. Prior to that, he was vice president of sales at IMAX Corporation, a multimillion-dollar importer and distributor of home furnishings.

Haste will report to Surya President Satya Tiwari.

 

 

10.12.15

 

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