SURYA PARTNERS WITH BRAND ELLE ON RUG AND PILLOW COLLECTIONS
WITH PARISIAN FLAIR
Surya will debut a new line of rug and pillow collections
for Elle Decor at High Point Market. Shown: D'Orsay rug, D'Orsay pillow, Reda
pillow
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CARTERSVILLE, Ga. -- Surya will debut at High Point Market a new line of signature rugs and pillows
developed in collaboration with international lifestyle brand, Elle. Designed to reflect the brand's traditional Parisian roots, the
collections are licensed under the Elle Decor name.
"The Elle brand is focused on the Parisian lifestyle, and a
woman who is confident, informed, independent and authentic," said Eva
Platini-Hernandez, marketing manager, Elle Licensing. "The new rug and
pillow collections designed in partnership with Surya incorporate these
attributes into beautiful, statement-making lifestyle products that honor
the tradition of classic French style while bringing a modern day
twist."

Lina, from the Elle Decor pillow collection to be launched later this month
by Surya, is woven of cotton with an embroidered motif.
Since its inception nearly thirty years ago, the Elle brand has
been a recognized name in fashion and home decor. Driven by an eclectic spirit
and a passion to mix styles, influences and trends in new ways, the brand
focuses on creating products that are accessible to all while allowing each
individual to stand out in a crowd. Also under the brand's umbrella are leading
fashion magazine Elle, and interior
design magazine Elle Decor, a global
decorating and design source for consumers who want to create a more beautiful
life.
"With its modern chic, Parisian aesthetic, the Elle brand
adds European flair to the Surya range," said Lynne Meredith, vice
president of product development, Surya. "These versatile new collections
complement a diverse array of lifestyles and interiors, while capturing the
distinctive essence of French living. We look forward to sharing these inspired
new designs with market attendees."
ELLE DECOR DEBUTING RUG COLLECTIONS:
D'Orsay
Hand loomed of wool with a medium pile and printed design,
the D'Orsay collection's partially erased traditional motifs are brought to
life in softly muted pastels for a vintage, Parisian look that is both modern
and classically chic.
This hand-loomed wool rug from D'Orsay, one of three debuting Elle
Decor rug collections, will be unveiled at Surya's High Point showroom.
Intermezzo
Classic geometric designs in sophisticated neutrals and
grays impart a timeless, elegant look in the Intermezzo collection, hand tufted
of New Zealand wool with Tencel accents for rich luster and softness underfoot.
Lina
The Lina collection, hand tufted of rich New Zealand wool,
pairs an assortment of bold geometric shapes with muted brights in daring
combinations for a cheerful, energetic look with a distinctively modern feel.
COORDINATING PILLOW COLLECTIONS
Coordinating pillow collections to be introduced include D'Orsay,
crafted of linen and cotton with a printed design; Intermezzo
and Lina, both woven of cotton with an embroidered motif;
and Reda, constructed of linen and cotton with a quilted
design and metallic thread accents.
Elle Decor D'Orsay pillows by Surya are made from linen
and cotton with a printed motif and designed to coordinate with the brand's
erased-look rugs.
"As we look for partners to help us design and develop new
collections, we look for the experts in the industry," added Samantha
Scragg, product manager, Elle licensing. "Surya has such a wonderful
reputation in the market, and their products show dedication to quality,
innovation and trends. Their designers truly understand the value of brand identity and
worked with us hand in hand to maintain a clear message for the Elle
brand."
The official launch of the Elle Decor rug and pillow collections
will be held on Monday, Oct. 24 from 11 a.m. to noon during a special
presentation in the Surya showroom, titled, "Elle Decor ¬ 30 Years of
Style, Inspiration and Joie de Vivre."

A sophisticated embroidered motif distinguishes the Intermezzo collection cotton
pillow from the new Elle Decor line by Surya.