MARTHA STEWART LIVING PARTNERS WITH LOWE'S TO INTRODUCE MARTHA STEWART PAINT COLORS
NEW YORK - Martha Stewart Living Omnimedia, Inc. and Lowe's Companies, Inc. have partnered to offer a new Martha Stewart-branded interior and exterior paint color program called Martha Stewart Colors. The complete palette is expected to be introduced in early 2007 and will be available exclusively at Lowe's stores nationwide.
Created by the Martha Stewart design team, this color palette replaces all of MSLO's existing paint palette programs. It will feature 350 colors designed exclusively for Lowe's customers and is expected to retail for around $25. In addition, the paint program will offer color and idea cards created by MSLO.
"We are very pleased to be working with Lowe's. This is an exciting opportunity and a significant relationship for us as we expand our product offerings for the home," said Robin Marino, president of merchandising for MSLO.
"It is an important part of MSLO's strategic initiative to expand our merchandising business segment, which includes home building, home decorating and home improvements. Our research shows that women, in particular, want Martha Stewart products to be available wherever they shop; this partnership gives them access to a beautiful and comprehensive color palette program that will be exclusive to Lowe's stores nationwide," Marino added.
9.26.2006