Welcome to Rug News

Surya Ad Momeni Ad Dynamic Rugs  S&H Tower
  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF

09232015 Jaipur Rugs a Finalist in Prestigious German Design Awards Competition

9/23/2015

JAIPUR RUGS A FINALIST IN PRESTIGIOUS GERMAN DESIGN AWARDS COMPETITION


The Project Error collection Anthar rug of hand carded wool and bamboo silk has garnered international acclaim for Jaipur Rugs as a finalist in the 2016 German Design Awards.

 

NORCROSS, GA - Jaipur Rugs is a finalist in the 2016 edition of the prestigious German Design Awards for the Anthar rug from the company's innovative Project Error collection. Underscoring Jaipur's standing among global brands in the home furnishings arena, Anthar was nominated in the Excellent Product Design Category of the juried international event.

The premium annual international prize of the German Design Council, the German Design Awards were established in 2012 to identify, present and honor quality products and projects that jurists consider design pioneers, not just in Germany, but worldwide.  Jaipur is a finalist in the materials and surfaces innovation competition of the multi-segment Excellent Product Design Category.

The Project Error collection debuted at Domotex 2015 in Hannover, Germany in January, and will be unveiled in the U.S. by Jaipur Rugs at the upcoming October High Point Market. The German Design Council will hold an awards ceremony and exhibition of winning designs during the Ambiente trade fair in Frankfurt, Germany, February 12 to 16, 2016.

"We are thrilled and honored that the German Design Council shares our passion for design with meaning," says Asha Chaudhary, chief executive officer, Jaipur Rugs. "This nomination is even more meaningful for us because of the unique award process, which places the highest demands on the evaluations of its prize winners in terms of proven design quality." 

"Project Error is a collection close to our hearts," Chaudhary explains, "because it embodies our brand mission to empower, connect and inspire through beautiful design." The Project Error Collection focuses on what Chaudhary refers to "as nature's mistakes, the misprints and aberrations that would normally be tossed out." Yet, in the eyes of Kavita (Kavi) Chaudhary, director of design and development at Jaipur, these blunders are works of art rather than gaffes, and the new patterns that result are forms of unintentional expression.

The Anthar rug nominated for the award is a reproduction of a "faulty" carpet woven by three artisans who were out of sync with one another. Rather than a precisely ordered pattern, the result is a whole new design borne out of an error.

"Not only is Anthar unique because it is a new form of design, but also because its specialness is due to the slight differences that occur during a creative process that requires 180 artisans to work by hand, from hand-carding the raw wool, to hand-weaving the rug," Chaudhary says.

The German Design Council nominates participants rather than nominees submitting applications for awards, making this selection even more special.


The shimmer of bamboo silk contrasts wool in a pale colorway of the Anthar rug, a reproduction of a carpet originally woven by three artisans who disagreed on their interpretation of the design.  Three distinct panels can be seen, each representing the work of an individual artist.

 

 

09.23.15

 

Safavieh Trans Ocean Tower HRI Tower