BRINTONS IMPLEMENTS NEW
MARKETING, DISTRIBUTION 

ATLANTA, GA-Brintons, a manufacturer of woven Axminster carpet, has implemented a new marketing and distribution strategy for its residential carpet operations in the US and Canada, according to Steve Depport, group residential sales manager for the company.

Under the new plan, marketing efforts will be geared towards high-end carpet specialty stores and the interior design community, ensuring sales representation in major markets throughout the US and Canada.  

Brintons offers over 200 woven Axminster carpet styles in its stocked range collections, readily available for shipment from key distribution points around the world. The new residential operation will be managed by Brintons distribution network based in Atlanta, with all administration to be undertaken by Lorrie Langdon, residential customer service manager.  

"Our immediate priority is to ensure our product sampling is in place to support our dealer network, said Depport.  "In taking control of our own distribution, we have already established a network of independent sales agents and employees to provide dealers with service on a local level.€VbCrLf

A new website and new autumn/winter 07 product brochure will be launched to support this business in September 07. 

09.18.07