LAS VEGAS - Oppressive heat did not deter Las Vegas Market attendees from indulging in shopping breaks at the inspirational settings of outdoor furniture paired with Oriental Weavers' rugs throughout the courtyard that connects all three World Market Center buildings. "We are the largest outdoor rug producer in the world, so it was important to make a statement this summer when Las Vegas Market placed such heavy emphasis on casual living," said Jonathan Witt, senior vice president, Oriental Weavers. 

Indeed, the fully decked out displays called attention to the high profile furniture brands at World Market Center's new dedicated outdoor living floors (C-12 and C-13) which debuted last week in Building C.  WMC's focus on the category underscores the escalating significance of outdoor furnishings at the retail and consumer levels.

"Outdoor is an important business for us and our fastest-growing category.  We've had double-digit growth every year for the past five years.  As the outdoor category in general continues to grow in importance to the consumer, we're seeing the demand for innovative, aesthetically pleasing, and higher-end outdoor rugs also grow at a rapid pace," Witt said.

While OW's coveted Tommy Bahama Home licensing program has three strong outdoor lines that continue to do well (Cabana, Seaside and Atrium), the company also offers a broad range of Oriental Weavers branded outdoor collections that also include many best-sellers. "Rug buyers have come to expect superior design, quality and innovation from Oriental Weavers. We continue leading the industry in outdoor offerings and are fortunate to work with a large number of outdoor customers of all sizes - from brick and mortar furniture and specialty stores to major internet players," Witt explained.  

Clean graphics and bold bright colors define the Riviera all-weather rug collection for outdoor or indoor use.  Crafted of polypropylene it is EZ Clean, resists stains and is kid and pet friendly.

 

Inside its Las Vegas showroom, Oriental Weavers also made a statement with a display featuring the new Meridian indoor/outdoor line which was introduced at Atlanta International Rug Market in July. From a design standpoint, Witt said Meridian addresses several outdoor trends right now, including modern geometric patterns, two-color stripes and classic border designs. It also includes trending colors like indigo blue, Aruba blue, Kelly green and tomato red.  "From an innovation standpoint, the collection features a unique tricolor yarn for added color versatility. Buyers tell us Meridian hit the nail on the head - that it has exactly what consumers are looking for, so we expect a lot from this collection."

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