NEW YORK - Rug and home furnishings resource NuLOOM is expanding its reach to a broader audience of brick and mortar retailers with the debut of its first World Market Center showroom next week at Las Vegas Market.  The new 2,900-square-foot showroom, space A-406, will highlight three 2015 rug collections: Vivid Silk, Chloe, and Jardin, the newest of its 125 running line series.  "Our push this year is re-creating old world patterns with a bold and fresh twist," explained Nicole Yaraghi, who founded the company with her husband Koorosh Yaraghi in 2008.
 

"The brand has snowballed in seven years.  We started NuLOOM to fill a void in the market for bold, edgy rug designs in programs tailored to the Internet market.  We think fashion differentiates us. Our designs speak for themselves: they are very bold; very different," Yaraghi said.

"We have a passion for color and individuality, but also for producing high quality floor coverings that are affordable. That is what customers will find in our brand new Vivid Silk collection and in Chloe, which we previewed at Maison et Objet in Miami and is now ready for shipment to stores."
 

The Vivid Silk collection includes 12 designs inspired by vintage overdyed rugs, machine made in Turkey of polyester with a retail of $199 for the 5x8.  The Chloe collection features Middle Eastern- and Mediterranean-inspired patterns inspired by classic tiles used in Persian cultures. All rugs are crafted of nylon and printed in Turkey, also retailing at $199. "Jardin, an indoor/outdoor collection of vintage Persian designs has received a lot of feedback because it is different for the outdoors," Yaraghi explained.

NuLOOM's look has resonated with Internet customers, especially Millennials because of its fast-fashion business model, but also because patterns and colors pop off the computer or tablet screen.  The fast-fashion approach explains why the company shows 125 collections on its website.  "Our business is very internet-based, so new product is constantly coming in.  We don't wait for a season or a quarter.  We get new rugs in weekly; it is very fast-paced.  Being on the Internet, we see what's doing well and what isn't.  If something is not doing well, we will modify it and make it better, or move on.  There is always an abundance of new product."
 

"Eight-five percent of our business is still with online retailers, but we are expanding with showrooms and attending shows to build a base with brick and mortar stores as well. We've just started; that's why we've opened our High Point and Las Vegas showrooms, and why we exhibited at shows like Maison & Object in Miami and NY Now," Yaraghi said.

The new Las Vegas Market space is the company's second permanent showroom, following on the heels of the April, 2014 debut of its first High Point Market 2,800-foot showroom (4G) in the C& D Building.

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