SHAW LIVING INTRODUCES
RECYCLABLE 'GREEN' RUGS
DALTON, GA - Shaw Living unveiled two rug collections as part of its Green Edge initiative. Natural Expressions and Premiere are cradle-to-cradle recyclable rugs according to Kim Barta, brand manager for Shaw Living.
"Consumer research has revealed that more than 72% of consumers are concerned about environmental issues and close to 90% have told us they want to learn more about what they can do to help,€VbCrLf said Barta.
"With the recyclable Premiere and Natural Expressions rug collections, consumers are doing something good for the environment without sacrificing beautiful style and design.€VbCrLf
The new rugs are made from Evertouch nylon, a recyclable Type 6 nylon which can be recycled at the company's Evergreen Nylon Recycling facility in Augusta, Ga.
Natural Expressions retails for $299 in 5'x7'6.€VbCrLf Premiere designs have a suggested retail of $359 in 5'5x8'.
The rugs are recycled in a closed-loop process based on the philosophy of cradle-to-cradle recycling. Cradle to cradle is the process of taking a product after its useful life, breaking it down into its building blocks and rebuilding the same product over and over again without the loss of performance or aesthetic qualities.
When a consumers wants to recycle these rugs, they may visit www.shawfloors.com/recycle to learn more about the Shaw Green Edge program and to locate the nearest collection site.
07.20.07